CRM Specialist

CRM Specialist – Colgate‑Palmolive Skin Health Group Location: Scottsdale, Arizona, United States. Hybrid work arrangement. Travel required up to 10% of time. Responsibilities Support Digital Customer Experience Lead in managing end-to-end CRM program for both consumer and professional audiences, including platform implementation, scheduling, agency management and creative briefing, audience segmentation, and journey building to increase customer value and build brand love, retention and advocacy. Build and maintain email calendar and production schedule; partner with agencies to develop effective email content and design. Build, code and deploy fully compliant HTML emails from agency‑provided creative within Salesforce Marketing Cloud (B2C) and SAP Mastermind (B2B). Produce iterative email templates and make minor adjustments to art as needed. Drive positive engagement and growth of B2C customers. Support Professional Affairs initiatives for B2B customers (e.g., Treatment Tuesdays, Physician Fridays). Use performance insights and consumer journey mapping tools to personalize and improve campaign strategies. Monitor relationships with existing customers through CRM systems and implement digital marketing techniques that drive new customers and acquisition of 1st‑party data. Work closely with cross‑functional teams to align on personalization and consumer journey mapping to enhance the customer experience and improve campaign strategies. Support development and launch of a consumer (B2C) loyalty program and evolve the existing customer (B2B) loyalty program. Own the end‑to‑end loyalty customer experience in consumer and professional channels; champion great customer experiences. Create and test rewards across multiple retention channels to drive new product adoption, build sustained brand loyalty and engage consumers. Support development of audience segmentation strategy and lifetime value analysis for B2B and B2C customers. Track and measure KPIs to evaluate and improve content and campaigns with a test‑learn agenda. Work with the team to enhance profiles of 1P data to further personalize journeys and messaging. Develop the 360‑degree view of the customer that paves the way for measuring customer satisfaction across all touchpoints. Required Qualifications Bachelor’s degree in Marketing or related field. 5+ years of work experience. 5+ years of experience in CRM, customer acquisition, conversion and loyalty marketing, with strong understanding of data management, including audience analysis and segmentation, data capture. Proficient in technology across multiple platforms, including Salesforce Marketing Cloud, Google Cloud Platform, SAP Customer Data Cloud (Gigya), SAP Marketing Cloud, SAP Commerce, WordPress, JIRA, and Adobe Experience Manager. Preferred Qualifications Proficiency with graphic platforms (Adobe Creative Suite) and ability to edit artwork for email and digital ad asset production. Previous experience within the skincare or beauty sectors, or a large, multi‑national CPG company. Prior knowledge of or experience with PCA Skin and EltaMD brands. Compensation and Benefits Salary range: $96,800 – $137,000 USD. Benefits include medical, dental, vision, basic life insurance, paid parental leave, disability coverage, 401(k) retirement plan with company matching, minimum 15 vacation/PTO days (hourly employees receive a minimum of 120 hours), 13 paid holidays, and paid sick leave per local laws. Our Commitment to Inclusion We develop strong talent with diverse backgrounds and perspectives and foster an inclusive environment where everyone feels a true sense of belonging. We ensure that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business. Equal Opportunity Employer Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation. #J-18808-Ljbffr