Associate Director, Social Strategy

Associate Director, Social Strategy

Company description Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe's tools and expertise around the world through the mantra "The Power of One."

Overview

As an Associate Director, Social Strategy, you will play a key leadership role on our team, guiding the development and execution of breakthrough social strategies and team structures across a new, high-profile client in the CPG space. You will support the team through transition, planning, and operating the day-to-day once the team has been fully onboarded. This is a rare opportunity for a true T-shaped strategist—someone who combines deep expertise in social media with broad fluency in creative ideation, client management, and culture-shaping campaigns.

Responsibilities

Day-to-day, your role includes:

• Diving deep into social listening insights to unlock opportunity audiences and social communities for our brand.
• Collaborating with social and influencer leads to design the social and influencer practice, contributing to team structure development and ways of working
• Agile execution, collaboration with IAT to deliver social insights and impactful, quick-turn, in-market activations that drive impact
• Leading the creation of robust, actionable social playbooks and frameworks to set client teams up for success in always-on and campaign environments.
• Translating social and cultural insights into compelling creative briefs and big ideas that push brands into cultural relevance.
• Developing and executing integrated social and content strategies that drive engagement, brand love, and measurable results.
• Partnering closely with creative, influencer, and analytics teams to deliver cohesive programs and breakthrough work.
• Serving as a trusted advisor to clients, deftly managing relationships and confidently navigating high-visibility projects.
• Keeping a firm pulse on pop culture, emerging platforms, and digital trends—identifying new opportunities for brands to lead, not follow.
• Providing mentorship and guidance to junior team members, helping to elevate the team's overall strategic output.

Qualifications

You're the right person for this role if:

• You thrive in the grey and can lead without handholding
• You love a good sprint and your default mode is fast, able to pull a client-ready deck in a matter of hours
• You're a bit of a "planager," able to merge client management with strategic prowess
• Collaboration, collaboration, collaboration. Whether it's working across teams (especially data, commerce, production), with clients, or with the IAT, you're a team player
• You're the Marie Kondo of digital organization: obsessed with the details and loving a good mess to organize and clean up
• You love a stage and are presentation-ready at any moment
• You can speak to Social and Influencer strategies and campaigns equally, having activated both
• You're resourceful – able to get help from the right folks on the team or figure out the right tools to get you what you need (working smarter, not harder)

We're looking for impactful experience, which typically includes:

• 6–8 years of digital and social experience—agency, brand, or publisher-side—ideally with a mix of content, creative, and campaign leadership.
• Experience in the early onboarding and build phases of standing up a social and influencer practice.
• Driving strong relationships and collaboration across an IAT.
• Experience understanding how to navigate the nuances of a portfolio of brands and portfolio social strategy.
• Demonstrated ability to build and implement social playbooks, frameworks, or best practices for large brands.
• A strong track record for driving creative campaigns from insight to execution, especially those rooted in cultural or social trends.
• Deep understanding of the social media landscape across legacy and emerging platforms, with a passion for staying ahead of what's next.
• Experience crafting creative briefs, collaborating with creative teams, and inspiring breakthrough ideation.
• Expert level ability leveraging social listening and insight tools to unlock a social community (Quid/Brand Watch, platform-specific insights tools i.e. TikTok Creator Search Insights, Reddit Answers, Facebook Audience Insights, Spate, StatSocial).
• Expertise in organic social, with high familiarity and sophistication in paid amplification, including influencer strategy and measurement.
• Exceptional client management skills—adept at navigating complex organizations and building trust.
• Excellent written and verbal communication skills, with a knack for storytelling and persuasive presentations.
• A collaborative, solutions-oriented mindset and a passion for mentoring others.

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $106,780 - $153,405 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/1/2026.