Vice President, Integrated Marketing- Corporate Headquarters, Secaucus, NJ

Position Summary:

The Vice President of Integrated Marketing is a senior leadership role for a full-stack marketer who can both define the strategy and own the execution. This is not a delegating role — it requires someone who brings equal command to brand building and performance marketing, thinks in systems, and can translate vision into action across every channel and function. The VP will architect and lead the company's integrated marketing strategy across brand, owned, earned, and paid channels — with equal accountability for customer acquisition and retention. They will serve as the connective tissue between creative vision and commercial outcomes, ensuring that every touchpoint — from a paid social unit to an in-store fixture to a triggered email — ladders to a coherent brand and growth strategy.

What You'll Own

• Define and drive the integrated marketing strategy across brand, performance, CRM, social, content, PR, and in-store — with clear prioritization, channel roles, and budget allocation logic.
• Lead brand positioning and creative direction, establishing a consistent and differentiated identity that resonates with modern families across TCP and Gymboree.
• Own the full customer lifecycle — from awareness through acquisition, conversion, loyalty, and reactivation — with measurable KPIs at each stage.
• Set the strategic framework for paid media, ensuring spend efficiency, ROAS accountability, and alignment with brand guardrails.
• Partner with Merchandising, Planning, Digital, and Store Operations as a true cross-functional leader in a matrixed environment.
• Build and elevate the marketing team — providing clear, actionable direction while rolling up your sleeves on high-priority deliverables.

What You Bring

• Progressive marketing leadership, with a proven track record in retail and/or apparel — you know the category, the customer, and the competitive landscape.
• Full-stack fluency: brand strategy, creative development, paid media, CRM/email, social, PR, eCommerce, and in-store experience — you can lead all of it and pressure-test the work at every level.
• Experience operating in complex, matrixed organizations — you know how to build alignment, move quickly, and get things done without always having direct authority.
• A bias for action combined with strategic clarity — you can develop a framework and execute against it, often simultaneously.
• Strong analytical foundation — you use data to inform decisions, optimize performance, and communicate results to senior leadership and cross-functional stakeholders.
• A direct, credible leadership presence with the ability to inspire teams, influence peers, and earn trust with executives.

This role is for someone who has done the work, leads with conviction, and is energized by the challenge of building something — not just managing it.

Key Accountabilities:

Strategy & Planning

• Own the integrated marketing strategy across brand, performance, owned, earned, and paid channels — with clear channel roles, prioritization, and budget allocation logic.
• Define and drive objectives, strategies, and tactical plans for seasonal and weekly performance, with accountability to prior-year benchmarks and forward-looking targets.
• Lead go-to-market orchestration, including ownership of the master marketing calendar and the cross-functional GTM process from brief through execution (with support from Marketing Ops).
• Understand and apply qualitative and quantitative insights to define marketing opportunities and inform strategic investment decisions.
• Benchmark TCP marketing programs against best-in-class retailers and direct competitors; drive innovation by translating competitive intelligence into actionable plans.

Brand & Creative

• Uphold and influence TCP and Gymboree brand positioning, creative direction, and visual identity standards across all channels and touchpoints.
• Partner on seasonal creative strategy — ensuring brand consistency, emotional resonance, and commercial relevance from concept through final asset.
• Establish and govern brand standards, ensuring consistent expression in-store, online, in paid media, and across partner properties.

Customer Acquisition & Retention

• Own the full customer lifecycle strategy — awareness, acquisition, conversion, loyalty, and reactivation — with defined KPIs at each stage.
• Develop, execute, and monitor prospecting campaigns that profitably expand the long-term customer base.
• Own CRM, email/lifecycle marketing, and loyalty strategy — driving retention, frequency, and reactivation with measurable revenue contribution targets.
• Establish strategic brand partnerships aimed at bringing TCP to the center of culture, customer acquisition, growth, and retention.

Performance & Channel Management

• Oversee all channel integration — paid media, CRM, social, content, PR, eCommerce, and in-store — ensuring plans are delivered on strategy, on time, and on budget.
• Define, develop, and implement marketing metrics and reporting frameworks to measure ROI, optimize performance, and support data-driven decision-making.
• Set paid media strategy and efficiency guardrails; optimize reach, ROAS, and brand alignment across digital and traditional channels
• Partner on eCommerce and digital marketing performance, including digital expression and experience, and online channel-specific KPIs.
• Provide clear recommendations on campaign design, testing strategies, and performance measurement methodologies.
• Set Retail Marketing strategies ensuring best-in-class presentation that makes it easy for the customer to find and buy TCP and GYM.

Consumer Insights & Market Intelligence

• Leverage consumer research, customer segmentation, and voice-of-customer as ongoing strategic inputs to planning, creative, and channel decisions.
• Assess competitive positioning and emerging trends to inform both near-term tactics and long-term strategy.

Operations & Financial Management

• Own the full marketing budget — including channel-level allocation, spend pacing, and ongoing optimization against performance outcomes.
• Maximize efficiencies in asset creation, vendor management, and operational processes while maintaining quality and brand standards.
• Review existing programs and processes; provide recommendations for improvement and drive a culture of continuous optimization.
• Ensure corporate alignment in executing marketing strategies on time and within budget.

People & Organization

• Build, develop, and retain a high-performing marketing organization; provide clear, actionable direction while fostering accountability and growth.
• Collaborate across Merchandising, Planning, Digital, Finance, and Store Operations as a strategic partner in a matrixed environment.
• Align marketing resources with business demand; manage agency and vendor relationships to maximize output and value.
• Present strategy, performance, and recommendations to senior leadership, the ELT, and the Board as required.

Education, Experience & Skills:

• Bachelor's degree in Marketing, Business, or related field required; MBA preferred.
• 15+ years of progressive marketing experience, with a minimum of 5 years in a senior leadership role within retail, DTC, or lifestyle brands.
• Proven track record building and executing integrated marketing strategies across brand, performance, and customer marketing disciplines.
• Deep experience in CRM, loyalty, and lifecycle marketing — including program strategy, segmentation, and revenue attribution.
• Strong digital fluency across paid media, SEO/SEM, eCommerce, social, and content — with the ability to connect channel performance to business outcomes.
• Demonstrated financial acumen, including budget ownership, promotional strategy, and the ability to connect marketing investment to P&L impact.
• Experience managing and developing high-performing teams, with a track record of attracting, retaining, and growing marketing talent.
• Skilled at agency and vendor management — able to evaluate, brief, and hold external partners accountable to results.
• Proficiency translating consumer insights, data, and competitive intelligence into actionable marketing strategy
• Exceptional cross-functional collaborator — comfortable operating across Merchandising, Planning, Digital, and Finance.
• Strong project management and prioritization skills, with the ability to lead multiple workstreams in a fast-moving environment.
• Experience leading marketing through organizational change, turnaround, or transformation is a plus.

Details:

• Full-time role located in Secaucus, New Jersey
• Hybrid work model includes in-office days on Monday, Tuesday, and Thursday
• Health, Vision & Dental Insurance for full-time employees
• 401K with employer match program
• Generous employee discount