Social Media & Content Coordinator

Hi, we’re BYOMA

We’re one of the world’s fastest growing beauty brands. We have applied the research, science, and credibility of dermatologist-backed brands and supercharged it with the efficiency and results of clinically effective, ingredient-led brands.

We’re on a mission to democratize and demystify beauty by empowering consumers to make smart, informed and educated choices.

BYOMA was built on four fundamental principles; Efficacy, Accessibility, Education, Engagement , and these inform, inspire and underpin everything we do. We’re committed to delivering the most efficacious products to our consumer and our dedication to accessibility and education have led to us becoming the #1 fastest growing skincare brand in the world, and a top 10 skincare brand across all our key retail partners.

As a people powered business, none of this would have been possible without our incredible team who are committed to achieving our BYOMA vision: to build better beauty and inspire positive change.

Join us as we build an inclusive community, because let’s face it, barriers aren’t beneficial for anything other than your skin.

BYOMA is looking for a creative, highly organized, and culturally connected marketer with a passion for social media, creators, content, and community.

You will support the day-to-day execution of BYOMA's social media channels, content creation, publishing, and community management across North America, while regularly serving as one of the brand's on-camera personalities. This role helps bring the brand to life through platform-native content, real-time engagement, and flawless execution of the social content calendar.

Working closely with the Manager, Social Media & Content, the Influencer & Creator team, and cross-functional partners, this individual will create engaging, social-first content that connects with the BYOMA community.

Department: Marketing
Location: New York City (on site 4 days a week)
Salary: $70,000 - $75,000

Key Responsibilities

Content Creation

• Serve as one of the on-camera faces of BYOMA, regularly appearing in organic social content across TikTok, Instagram, YouTube, and emerging platforms
• Confidently speak to camera, participate in trends, educational content, product storytelling, and lifestyle content
• Concept, capture, edit, and publish platform-native social content that reflects BYOMA's voice, personality, and community.
• Support content creation at events, retailer activations and community experiences
• Organize content libraries and digital assets
• Develop simple content briefs and creative requests
• Help identify opportunities to maximize existing content

Social Media Execution

• Support daily publishing across Instagram, TikTok, YouTube and emerging platforms
• Maintain editorial calendars and publishing schedules
• Coordinate assets and approvals across internal and external partners
• Support retailer-specific social activations
• Assist with campaign launches and key marketing moments

Community Management

• Monitor comments, DMs and community conversations
• Escalate customer issues appropriately
• Surface consumer insights and emerging trends
• Support always-on engagement across platforms

Measurement & Reporting

• Support weekly and monthly social media performance reporting across all owned channels.
• Track key KPIs including engagement, reach, impressions, follower growth, video views, content performance, and community growth.
• Maintain reporting dashboards, content trackers, and campaign recaps to ensure accurate performance measurement.
• Monitor social trends, audience behavior, and platform performance to identify opportunities for optimization and growth.
• Partner with the Manager, Social Media & Content to translate performance insights into actionable recommendations that strengthen content effectiveness and support commercial objectives.

Cross Functional Partnership

• Partner with Influencer, Events, Creative, HCP, Go-To-Market and Sales teams
• Coordinate execution across launches and campaigns
• Support integrated marketing initiatives

Competencies

Experience

• 1-3 years in social media, content or digital marketing
• Beauty or consumer brand experience preferred
• Experience creating and appearing in platform-native content for TikTok and Instagram
• Strong understanding of social platforms and trends
• Portfolio or examples of original creator-style content strongly preferred.

Skills

• Exceptional on-camera presence with the confidence to independently film creator-style content.
• Strong understanding of TikTok, Instagram, YouTube, and emerging social platforms.
• Experience creating, editing, and publishing platform-native content.
• Excellent organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Strong written communication and copywriting skills.
• Analytical mindset with the ability to interpret social performance metrics and identify opportunities for optimization.
• Highly collaborative with the ability to work cross-functionally across Marketing, Creative, Commercial, and Global teams.
• Curious about consumer behavior, digital culture, and emerging platform trends.
• Detail-oriented with a commitment to high-quality execution.
• Comfortable working in a fast-paced, entrepreneurial environment where priorities evolve quickly.

Ideal Candidate Profile

• • Naturally enjoys being on camera and is excited to become one of the recognizable faces of the BYOMA brand across social platforms.
  • Creates content because they genuinely love social, not just because it's their job. They instinctively understand what captures attention and feels native to each platform.
  • Demonstrates a growth mindset and a track record of taking ownership, delivering results, and making a measurable impact relative to their level of experience.
  • Lives and breathes social media and understands how brands earn attention through culturally relevant content.
  • Confident pitching and testing new content ideas, experimenting with trends, and iterating quickly based on performance.
  • Brings curiosity, initiative, and a strong desire to learn and continuously improve.
  • Approaches every project with both an executional mindset and a commercial lens, considering how their work contributes to brand growth, consumer engagement, and business performance.
  • Uses data, consumer insights, and platform trends to inform recommendations.
  • Thrives in a collaborative environment and proactively builds strong relationships across teams.
  • Takes pride in delivering high-quality work with attention to detail and operational excellence.

Ready to apply?
Please click the link below that will bring you to our careers page where you can submit your application & resume (cover letter optional). A member of our team will be in touch soon!

Equal opportunities for everyone

BYOMA is an equal opportunity employer. We value a culture of inclusion and diversity within our team. We are committed to maintaining a workplace free from prohibited employment conduct, including discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.

If you have a preferred name, please use it to apply. We don't need full or birth names at application stage.