PPC Specialist

Job Description

Job Description

PPC Specialist

Wilshire Law Firm is a distinguished, award-winning legal practice with over 18 years of experience, specializing in Personal Injury, Employee Rights, and Consumer Class Action lawsuits. We are dedicated to upholding the highest standards of Excellence and Justice and are united in our commitment to achieve the best outcome for our clients.

You will work side by side on a team of dynamic, collaborative, and client-focused professionals who are committed to delivering on our founding core values: Excellence, Teamwork, and Integrity.

The Opportunity

We are seeking aPPC Specialist who is detail-oriented, data-driven, and passionate about performance marketing. In this role, you'll support the planning, execution, and optimization of paid media campaigns across platforms likeGoogle Ads, Meta (Facebook/Instagram), LinkedIn, andYouTube. Working closely with the PPC Manager, intake team, and external lead vendors, youll play a vital role in improving lead quality and campaign ROI.

Key Responsibilities

• Assist in setting up, launching, and managing paid media campaigns onGoogle, Meta (Facebook/Instagram), LinkedIn, andYouTube
• Owns campaign strategy decides which platforms to use, how to allocate budgets, what KPIs to track.
• Advises leadership or clients on digital marketing direction.
• Analyzes data to shape business or marketing decisions (not just reporting metrics).
• Creates and manages budgets for PPC spend.
• Conduct keyword research, write engaging ad copy, and align creative with optimized landing pages to drive conversions
• Support campaign structure development, testing variations (A/B), and applying automation rules to boost performance
• Track lead flow and monitor the quality of leads across platforms
• Collaborate with the intake team to identify trends and recommend improvements to lead targeting and ad strategies
• Support team in prepare weekly and monthly reports showing campaign performance and lead quality metrics
• Organize and analyze marketing data using tools likeGoogle Analytics, Looker Studio, and Excel
• Participate in internal marketing meetings, share ideas, and contribute to team projects or research
• Support external lead generation partners by coordinating assets, sharing feedback, and tracking lead results

Qualifications

• 13 years of hands-on experience managing or assisting with Google Ads campaigns
• Strong analytical mindset and comfort working with performance data (Google Analytics, Looker Studio, Excel)
• Familiarity with landing page testing tools (Unbounce, VWO, etc.) and CRM tracking
• Strong written communication and attention to detail
• Ability to thrive in a fast-paced, high-performance environment
• Google Ads certification (preferred)

Compensation

• $65,000 - $85,000 depending on experience

Benefits

• Paid time off and paid holidays
• Opportunities for growth and advancement
• Team outings and sponsored events
• Employee referral bonus programs
• Firm-paid Medical HMO with affordable upgrades
• Firm-paid Life and AD&D insurance
• Low-cost Dental and Vision plans
• 401k
• FSA (Flexible Spending Account)
• EAP (Employee Assistance Program)
• Pet Insurance

Strive for Excellence. Fight for Justice. Foster Unity.
Wilshire Law Firm celebrates being an equal employment opportunity provider to all people in accordance with all applicable laws. We are committed to providing reasonable accommodations to assist individuals with disabilities during the application process and to facilitate their performance of essential job functions throughout their employment.

Join Wilshire Law Firm
Los Angeles, Irvine, San Diego, Oakland, Sacramento