Associate Director, Digital Product Management - AI Orchestration

Overview Associate Director, Digital Product Management – AI Orchestration Digitas is seeking a skilled and motivated Associate Director, Digital Product Management – AI Orchestration to enhance agency operations and client projects by applying generative AI and data to digital marketing. You’ll join a team that’s building and maturing our ever-accelerating bespoke AI platform in service of the rest of the agency. The team creates, deploys, and supports custom AI agents that increase the efficiency and productivity of our internal teams, while keeping them on the cutting edge of serving our clients. In this pivotal role, you will partner closely with internal teams to analyze processes, uncover pain points, map out opportunities, apply technical strategy, and deliver solutions for AI transformation. While generative AI will be a core focus, your toolbox will also include automation technologies and process/workflow optimization. Key Responsibilities Represent the Digitas AI team to internal partners, stakeholders, and clients. Partner with internal teams and SMEs to deliver AI solutions for agency teams such as Strategy, Data and Analysis, Media, Experience Design, Project Management, Social and our cross-capability client suites (Total Commerce, CRM, Creative Experience). Drive the discovery and delivery of AI-powered projects using our generative AI platform. Collaborate with Product Managers, engineers, and stakeholders to translate business needs into clear technical requirements and actionable tasks. Collaborate with cross-disciplinary teams to ideate, develop, and launch new agents and experiences. Create agents and orchestrations on your own and in collaboration with SMEs and engineers. Provide hands‑on technical oversight, troubleshooting, and problem‑solving as new features and enhancements are developed. Help to shape intake, planning, and delivery processes that make work mature, scalable, sustainable, and impactful. Build and execute rollout, training, support, and maintenance processes and practices. Stay current with generative AI, MarTech, and related technologies to inform best practices and recommend improvements. Present complex technical concepts to both technical and non‑technical audiences with clarity and confidence. Report to the Vice President Group Director, Technology, Services & Suites. Who You Are Technically adept and passionate about generative AI (and related tech), innovation, and delivering high‑quality solutions. A leader and a doer. You’ll lead projects and be hands‑on in implementing solutions. Expect to lead meetings with internal stakeholders, document requirements, assess technical feasibility, consult and collaborate with SMEs, create technical documentation including technical diagrams, strategy manifestoes, user flows, agent prompts, and data flows. The owner of technical expertise and a deft interpersonal touch. You can go deep on MCP servers with an architect on Monday and the next day talk brand safety and creative concepting with a brand creative lead. An expert at balancing blue‑sky ideation with real‑world solutioning—and you know when to emphasize one versus the other. A top‑notch presenter. Flexible, adaptable, and fluid. A subject matter expert in prompt engineering and generative AI best practices, offering hands‑on guidance and training to clients to maximize the value of the platform. Proficient in using a range of tools—including the Atlassian suite, Figma, and diagramming tools—to effectively manage and support fast‑paced projects. Collaborative and detail‑oriented, with a proven ability to thrive in dynamic environments. Qualifications 7+ years in technology roles, with experience supporting cross‑functional development teams in an agile environment. Bachelor’s degree (or equivalent) in Business or Technology related field preferred. Hands‑on experience with generative AI, machine learning, or related technologies. Familiarity with MarTech platforms, tools, and the digital marketing or advertising technology landscape. Proven capability in system/business analysis and driving product development from ideation to launch. Excellent analytical, creative problem‑solving, and critical thinking skills. Adaptability to handle risk, change, and feedback while maintaining composure under pressure. Experience supporting product or application development, with exposure to agile/Scrum methodologies. Ability to troubleshoot, problem‑solve, and support technical delivery across multiple projects. Preferred Experience in a professional services, agency, or consulting environment. Experience presenting technical concepts to clients or stakeholders. Experience using no/low‑code platforms to create multi‑step agents/workflows. Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Range USD $112,290.00 – USD $172,032.00 per year. The Company reserves the right to modify this pay range at any time. The application deadline for this posted position is 8/15/2026. #J-18808-Ljbffr Publicis Groupe Holdings B.V