Content Editor

Role Task Edit and proofread all client and internal content before it goes live, including ad copy, landing pages, blogs, emails, social posts, and decks , ensuring accuracy, clarity, and brand consistency after understanding the clients tone of voice, and business. Review and refine ad copy for paid campaigns across Meta, Google, LinkedIn, and YouTube , ensuring it is on-brief and within platform character limits and ad policies Edit and optimise SEO content, including on-page copy, meta titles and descriptions, keyword placement, and internal linking Sharpen landing page and website copy with a focus on messaging hierarchy, clear CTAs, and conversion Manage the content calendar across client accounts, including briefing writers, tracking deadlines, and managing revision cycles Brief, guide, and give structured feedback to in-house writers and freelancers to raise overall content quality Maintain brand voice, tone guidelines, and style guides for each client and ensure consistency across channels Fact-check content and ensure originality, with compliance checks for regulated categories such as BFSI, fintech, and education Collaborate with performance, design, and strategy teams to align copy with creatives, campaign goals, and audience insights Track content and ad performance (CTR, CVR, engagement, organic traffic) and turn insights into copy improvements and A/B test variants Write and rewrite copy when needed, including headlines, hooks, CTAs, and short-form variations for testing Maintain content trackers, version control, and approval workflows so work moves from draft to publish without delays Preferred candidate profile Excellent written English with strong editing, proofreading, and grammar skills Hands-on experience in copywriting and editing for digital and performance marketing (ads, landing pages, emails) Working knowledge of SEO fundamentals and tools (Semrush, Ahrefs, Google Search Console, or similar) Understanding of ad platforms (Meta, Google Ads) and how copy impacts performance metrics Proficiency in Google Workspace, CMS platforms such as WordPress, and project tools (ClickUp, Asana, or similar) Ability to use AI writing tools responsibly to speed up drafts while protecting quality and originality #J-18808-Ljbffr