Senior Director of Marketing Analytics

Job Description Job Description We are seeking a Senior Director of Marketing Analytics to lead our client’s analytics team and reinforce data‑driven decision‑making within their marketing division. The successful candidate will devise and implement a comprehensive marketing analytics strategy, manage a high‑performing team, and deliver actionable insights to optimize marketing endeavors. Target salary is 170K with some flex depending on experience plus bonus and RSUs. This is a hybrid position in Greater Boston requiring 2‑3 days a week onsite depending on location. Responsibilities: Partner with various functions and senior marketing leadership to support marketing goals with robust analysis. Lead, coach, and mentor a team of marketing analysts, promoting continuous learning and development. Create and execute a comprehensive marketing analytics strategy aligned with overall business goals. Design analytics frameworks to capture, analyze, and interpret data from various marketing channels. Transform complex data into actionable insights for technical and non‑technical audiences. Collaborate with cross‑functional teams to translate business needs into data‑driven solutions. Identify and implement new methodologies to enhance data collection, analysis, and reporting. Keep abreast of the latest marketing analytics trends, seeking opportunities to improve the effectiveness and efficiency of marketing programs. Advocate for data‑driven decision‑making throughout the organization. Qualifications: 10+ years of experience in marketing analytics, marketing research, or related field. Proven experience in leading a team of marketing analysts. Excellent knowledge of marketing analytics methodologies, including data collection, analysis, and visualization. Experience with marketing attribution modeling and marketing mix modeling. Proficiency in SQL and analytics tools like Azure, Google Analytics, Adobe Analytics, and marketing automation platforms. Outstanding communication, presentation, and storytelling skills. Exceptional analytical and problem‑solving skills. Collaborative and result‑oriented individual with a strong work ethic. Ability to manage multiple priorities effectively. #J-18808-Ljbffr 6AM City, LLC