Digital Ad Buyer

Digital Ad Buyer# Digital Ad BuyerProvo, UT 84601## OverviewSalary Range$76,000.00 - $86,000.00 Salary/yearLevelExperiencedPosition TypeFull TimeTravel PercentageNone## Description**Who We Are:**Angel is the home of stories that amplify light. Through its platform, thousands of “Angel” investors choose which titles will be created, funded, and distributed. Angel allows creators and audiences to form passionate communities around their creative projects, making the story behind the story as important as the final project itself. Some of the studio's key projects-- The Sound of Freedom and Dry Bar Comedy --have earned billions of views around the world. Learn more at Angel.comWe’re looking for passionate team members who want to build world-class products that will reshape media over the coming decades. Learn more about:Our North StarCompany StrategyTeam PrinciplesJoin us and be part of stories that amplify light!Summary/objective:As a Digital Ad Buyer, you will collaborate closely with clients and cross-functional teams to develop highly effective digital advertising strategies. Your responsibilities will include setting up digital advertising campaigns, crafting compelling ad copy and visual assets, and optimizing campaign performance based on data-driven insights. By conducting market research and analyzing key metrics, you will identify emerging trends and opportunities within the digital advertising landscape. Your ability to communicate effectively and provide detailed reports will be crucial in driving informed decision-making and fostering long-term success.Expectations at Angel Studios:* Amplify light in every action.* As the owner of your outcomes, you are empowered to break down silos and coordinate with any and all people you need in order to reach your goals.* You are ultimately responsible for achieving the outcomes while also using resources wisely - whether that be money, people, or time.* Know your customer - it might be our viewers, investors, creators, or internal Angel Teams. Ensure you understand your customer and are providing what THEY need and not just what you want to build.* Create opportunities for team members to take initiative and ownership.* Give consistent and timely candid feedback with compassion - your team members need to know where they stand at all times. If you find yourself doubting a team member, address it swiftly with actionable feedback.* Contributes in a way that moves the Angel mission forward and exemplifies the team qualities required for working at Angel.* When faced with roadblocks, mistakes or unforeseen circumstances, consistently and proactively find creative solutions and/or break down barriers to handle the challenge or complication. (Focus is on creating/building/testing/learning/resolution rather than getting stuck and identifying or placing blame).## QualificationsEssential functions* Collaborate closely with clients and cross-functional teams to gain a deep understanding of their advertising objectives and develop highly effective digital advertising strategies.* Conduct market research, competitor analysis, and audience segmentation to identify target demographics and create tailored campaigns.* Set up digital advertising campaigns on various platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn Ads).* Craft compelling ad copy, create captivating visual assets, and design engaging landing pages that captivate audiences and drive substantial engagement, conversion rates, and ultimately, business growth.* Implement tracking mechanisms, such as pixels and UTM parameters, to meticulously measure campaign effectiveness, gather invaluable data for insightful analysis, and uncover actionable insights that drive continuous improvement and success.* Analyze key campaign metrics, including click-through rates, conversion rates, and return on ad spend (ROAS), to derive meaningful insights and make data-driven decisions that optimize performance and achieve predetermined campaign goals.* Identify emerging trends, patterns, and untapped opportunities within the digital advertising landscape, enabling agile campaign optimization and the implementation of innovative strategies to stay ahead of the competition.* Conduct A/B testing of ad creatives, landing pages, and targeting parameters to improve campaign performance.* Optimize campaign settings, bidding strategies, and targeting options, leveraging advanced techniques and data-driven insights to maximize return on investment (ROI) and achieve the highest levels of campaign success.* Prepare detailed and insightful reports on campaign performance, providing clients and internal stakeholders with comprehensive information, actionable recommendations, and valuable insights that drive informed decision-making and foster long-term success.* Communicate with clients to provide updates, address inquiries, and manage expectations.* Must attend and contribute to regularly scheduled staff meetings.* Proficiency in speaking, reading and writing in the English language required. Additional language proficiency is a plus.Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.Competencies* An exceptional listener with excellent written and verbal communication skills.* Proficiency with Microsoft Office and Google Workspace.* Detail-oriented perspective and able to pick up on overlooked details.* Organization and time management.* Able to maintain confidentiality of information.* Must be able to manage multiple assignments, set priorities, and adapt to changing conditions.* Resourceful and able to problem-solve and manage tasks with ambiguity.* Willing to perform an array of tasks both in and out of the office.* Can take feedback to tasks and assignments positively and create better solutions.* A quick study, able to pick up new skills and learn how to use new programs.* Must participate in setting and achieving regularly scheduled and outlined objectives.* Ability to take individual ownership, execute with high energy, share context, insist on candor with positive intent.* Strong analytical skills with the ability to interpret data and draw actionable insightsWork environment - When in the main office, expect a comfortable, air-conditioned work environment. Team members are issued their own desks, but the office is an open, shared space and can be fast-paced and occasionally noisy.Physical demands - Must be able to sit or stand at a desk for extended periods of time. Position type and expected hours of work - Regular full-time, 40 hours per week.Travel required - Travel not requiredRequired education and experience* Proven experience as a Digital Ad Buyer or similar role, with a track record of successful campaign management.* 2+ Yrs. managing campaigns on Meta, Google, YouTube, TikTok, Amazon, Twitter/X, Pinterest, Microsoft, or Snapchat* Strong analytical skills with the ability to interpret data and draw actionable insights.Preferred education and experience* Bachelor's degree in Marketing, Advertising, Business, or a related field.* In-depth knowledge of multiple digital advertising platforms such as Google Ads, Meta Ads Manager, TikTok Ads Manager, Amazon Ads, LinkedIn Ads, and programmatic advertising platforms.Work authorization - Must be authorized to work in the United States. EEO statementAt Angel Studios, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates.Other dutiesPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities and activities may change at any time with or without notice. #J-18808-Ljbffr