Sr. Product Marketing Manager

At eBay, we're more than a global ecommerce leader - we're changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We're committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work - every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers - and help us connect people and build communities to create economic opportunity for all.

About the role:

eBay is seeking a dedicated and dynamic product marketer to drive inbound product marketing and outbound go to market strategy for the shipping experience on eBay. This is a unique opportunity to become an integral part of the eBay Product Marketing team working with the product and commercial teams passionate about improving the shipping experience for eBay's sellers and buyers. This role will partner cross-functionally with product, design, research, analytics, marketing, communications, customer service, and sales / market teams.


To be successful, you are an experienced Product Marketer with expertise in developing value propositions, positioning and generating demand for products and tools, ideally in an e-commerce or marketplace setting. You are also experienced in co-creating go-to-market and marketing plans with external partners. Experience with small and medium sized businesses as well as B2C or C2C e-commerce marketplaces preferred.


What you will accomplish:

• You are responsible for the product value proposition narrative, messaging, and go-to-market strategy for the shipping experience on eBay for both buyers and sellers, ensuring customer success on the platform.
• You will approach go-to-market in an end-to-end manner to ensure customers receive relevant and significant communications at the right time and place across in-product, marketing, PR, market communities, sales, customer service, and partner messaging.
• Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing.
• Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.
• Develop product value propositions, narratives, customer messaging, naming and external facing proof points.
• Lead the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand.
• Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition using the voice of the customer to optimize product marketing messaging and to advise on product recommendations.
• Define key metrics for success, and track progress against goals for the product launches and in-market growth adoption of existing products or services.
• Build scalable GTM frameworks, playbooks, and GenAI workflows, improving speed, consistency, and decision quality while keeping the customer journey at the center of every program.
• Codify findings from each rotation, crafting reusable templates and tools that can be adopted by vertical PMMs or automated through AI solutions.

What you will bring:

• 8 years of experience in product marketing, with at least 3 years leading company wide initiatives. Proven track record of developing product and go to market strategies at e-commerce companies or within seller-focused organizations at e-commerce companies
• Proven ability to drive innovation, complete projects with excellence
• Success working collaboratively with cross-functional teams and excellent communication skills
• Strong data analysis skills and experience with customer research techniques
• Proficiency with AI, automation, and data-driven tools, with a curiosity to test and scale emerging GenAI applications for PMM workflows, that enable scalability and agility.
• A builder's mentality - hands-on, collaborative, and eager to design, test, and codify operating models that elevate the PMM function at scale.

Additional Details

The base pay range for this position is expected in the range below:
$154,800 - $206,700

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at View email address on click.appcast.io. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

We use cookies to enhance your experience and may use AI tools for administrative tasks in the hiring process. To learn how we handle your personal data and use AI responsibly, please visit our Talent Privacy Notice, Privacy Center and AI Hiring Guideline.