Senior Demand Generation Manager

Overview At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. Everything we do centers around people, prioritizing a diverse F5 community where each individual can thrive. Position Summary: The Senior Manager, Paid Search (SEM) leads the global paid search strategy and execution to drive pipeline, revenue, and customer acquisition. This role acts as the strategic owner of the paid search channel, translating business goals into actionable programs with measurable impact across the customer journey. It is a key part of F5’s holistic search program, partnering with SEO to create an intent-driven approach that maximizes visibility, efficiency, and performance across paid and organic channels. Success in this role requires strong ownership, strategic thinking, data-driven decision-making, and clear, proactive communication with stakeholders. Primary Responsibilities Define and lead the global paid search strategy, aligned with business objectives, GTM priorities, and revenue goals Own end-to-end paid search performance, including pipeline contribution, conversion metrics, cost efficiency, opportunity identification, stakeholder alignment, and optimization Develop and manage campaign strategies across keywords, audiences, bidding models, and budget allocation Oversee campaign execution, ensuring accuracy, quality, and adherence to best practices across platforms and regions Monitor and analyze campaign performance, identify trends, and drive ongoing optimization based on data and insights Establish and manage forecasting, budget pacing, and performance expectations to maximize business impact Lead the development and execution of a structured testing roadmap across ad creative, landing pages, targeting, and bidding strategies Drive continuous improvement through performance testing and optimization Partner with SEO teams to deliver a unified holistic search strategy, aligning keyword strategy, content priorities, and performance measurement across channels Collaborate with Product Marketing, Content, Web, and Analytics teams to align messaging, landing pages, and conversion strategies with user intent Manage agency partners and ensure accountability for campaign execution, reporting, and performance outcomes Establish and maintain operational processes, including campaign governance, documentation, and workflow standards Provide regular reporting and insights to stakeholders, including weekly, monthly, and quarterly performance updates Clearly communicate strategy, performance, risks, and opportunities to cross-functional partners and leadership Drive prioritization of initiatives based on business impact, focusing on high-value opportunities Identify operational or strategic gaps and independently drive solutions to improve performance and scalability Knowledge, Skills and Abilities: Deep expertise in paid search strategy, campaign management, and optimization within platforms such as Google Ads Strong understanding of modern paid search capabilities, including automation, audience targeting, and value-based bidding approaches Ability to translate business goals into data-driven marketing strategies and execution plans Strong analytical and problem-solving skills with the ability to interpret performance data and drive actionable insights Experience with analytics tools such as Adobe Analytics, Google Analytics, Tableau, or similar platforms Proven ability to operate with a high degree of ownership and accountability, driving initiatives forward independently Strong prioritization skills to manage multiple priorities in a fast-paced environment Excellent written and verbal communication skills; ability to present complex information clearly Ability to communicate proactively with stakeholders, providing transparency into performance and progress Strong collaboration and relationship-building skills with cross-functional teams including SEO, Product Marketing, and Web Understanding of full-funnel marketing strategies and multi-channel attribution High attention to detail and commitment to operational excellence, including campaign QA and governance Key Success Factors: Demonstrates clear ownership of the paid search strategy and roadmap Maintains strong visibility into performance with proactive stakeholder communication Effectively prioritizes high-impact initiatives that drive pipeline and efficiency Drives alignment between paid and organic search to improve overall search performance Qualifications: 8+ years of experience in paid search, SEM, or performance marketing (B2B preferred) Proven track record of owning and scaling paid search programs that drive measurable business impact Experience managing global or multi-region campaigns and budgets Strong experience with analytics and reporting tools (Adobe Analytics, Google Analytics, Tableau, etc.) Experience integrating paid media with CRM and marketing automation systems for closed-loop measurement (Marketo, Salesforce, etc.) Experience managing agencies and cross-functional teams Bachelor’s degree in Marketing, Business, Analytics, or related field (or equivalent experience) Physical Demands and Work Environment: Duties are performed in a normal office environment while sitting at a desk or computer table. Duties require the ability to utilize a computer, communicate over the telephone, and read printed material. Duties will regularly require being on calls and periodically working outside normal hours (evenings and early mornings) to accommodate global travel needs. Duties may require travel via automobile or airplane, approximately 10% of the time. F5 Networks, Inc. is an equal opportunity employer and strongly supports diversity in the workplace. F5 reserves the right to change or terminate any benefit plan without notice. Salary information: The annual base pay for this position is: $128,500.00 - $192,700.00. F5 maintains broad salary ranges for its roles to account for variations in knowledge, skills, experience, geographic locations, market conditions, and product lines. The pay range is as of the time of the job posting and is subject to change. You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: F5 reserves the right to change or terminate any benefit plan without notice. Equal Employment Opportunity: It is the policy of F5 to provide equal employment opportunities to all employees and applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable laws. F5 offers accommodations for candidates on request. To request accommodation, contact View email address on click.appcast.io. #J-18808-Ljbffr