Community Content Lead

Department MarketingLevelExperienced (Team Lead)LocationManilaOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.Job Description:In-charge of overall content planning and content curation catered across social media platformsGuide the content creators by developing original content ideation and strategy for driving Community engagementCoordinate with multiple stakeholders to produce a cohesive social media content planIn-charge of content strategy according to business objectives and mileages promised to brandsUtilize different social media dashboards and analytic tools to monitor performance and optimize post efficiencyMonitor competitors & other brands’ content that works for the marketMonitor user feedback across different social media channels and escalate accordinglyRequirements:Bachelor's Degree in Marketing, Business, Mass Communication, or related fieldsAt least 5 years relevant work experienceExperience in producing static & video content (including copywriting)Conceptualizing and planning social media content including ideationExperience managing/leading a social media marketing teamStrong project management & operational execution abilitiesKeen understanding of social media landscape & Filipino consumer behavior/ preferences #J-18808-Ljbffr Shopee