Director of Performance Marketing - Growth & Paid media

Role Description

This is not a dashboards-and-syncs position. This is a hands-on leadership role for someone who genuinely understands direct response and has the instinct to act ahead of problems, not in response to them.

The Director of Performance Marketing owns paid acquisition, CRO, and retention strategy across Rejuvacare and the broader Hyprwork portfolio. You will lead a team that today includes:

• A Meta Acquisition Manager
• A Senior Media Buyer covering Native, Google, and YouTube
• Oversight of agency partners across Amazon and retention

What makes this role different is the expectation of strategic depth combined with hands-on execution. We need someone who:

• Understands market dynamics and can anticipate revenue drops before they happen
• Is deeply obsessed with funnel metrics and data
• Can lead, think strategically, and execute when needed
• Thinks in offers, hooks, funnels, and creative velocity

This role reports to the CMO and has a direct line to founders. You will be accountable for New Customer Revenue and Contribution Profit.

What You Will Own

• Paid Media Strategy and Outcomes:
  • Own performance across Meta, Native, and Google
  • Set direction, raise the bar, and hold the team accountable to results
  • Understand and govern Native channels with rigor
  • Diagnose problems in any channel independently
• Creative and Offer Strategy:
  • Understand that media buying and creative are a single machine
  • Drive creative velocity, not just creative volume
• Full Funnel Ownership:
  • Partner with creative, product, and tech to improve landing page performance
  • Think in CAC and LTV, not just ROAS
  • Build testing programs and move from hypothesis to decision quickly
• Agency and Partner Governance:
  • Oversee the Amazon agency partner and the retention agency
  • Hold them accountable to performance targets
• Performance Reporting:
  • Build and maintain the reporting layer for business clarity
  • Explain what the numbers mean and what actions are being taken
• Team Leadership:
  • Manage three direct reports across Meta, Native, and Google
  • Develop their capabilities and build a function that runs with increasing autonomy

Qualifications

• A direct response operator with genuine media buying depth
• Experience in performance marketing (six to nine years)
• Managed or contributed to budgets at eight-figure scale
• Comfortable operating in fast-paced startups or scale-ups
• Led small teams and understands the difference between managing and developing people

Requirements

• Strong Meta knowledge covering campaign architecture, creative strategy, audience systems, and platform volatility
• Native advertising depth across Taboola, Outbrain, MGID, Revcontent, or equivalent
• Strong Google expertise across Search, Shopping, PMax, YouTube, and Demand Gen
• Solid understanding of direct response principles and creative strategy
• Fluent in CPA, LTV, Churn, MER, AOV, and CVR
• Builder mentality; comfortable with ambiguity and creating order without a playbook

Benefits

• A fully remote position with real ownership
• Exposure across a growing portfolio of DTC brands
• A data-driven team that shares results openly
• A culture that values intellectual honesty, speed, and continuous improvement
• Paid Time Off
• Work From Home
• Training & Development
• Performance Bonus