Business Development Specialist

Job Description

Job Description

Award-Winning Workplace. People-First Culture.

Great Lakes Credit Union is proud to be recognized as an American Banker Best Credit Union to Work For and a Best Place to Work for Women in 2026.

Join a team where your contributions matter, your growth is supported, and great people make a difference every day.

Discover what makes GLCU a great place to build your career.

 

The salary range for this position is $ 59,547.58 to $89.321.36 , with an anticipated hiring range of $59,547.58 to $66,402.76 based on qualifications and experience.  The broader range reflects the full pay grade for the position, including future  growth opportunities within the role.

The Business Development Specialist’s primary purpose is to assist Great Lakes Credit Union to live out our Vision, “To be the members’ trusted financial partner “. Responsible for ensuring that outstanding service is delivered to both internal and external members, in alignment with our Service Promise.

The Business Development Specialist is responsible for working to develop and carry out the business development strategy to increase the number of new members and the retention of current members. Responsible for tracking, measuring, and reporting business development results, sales, and events. Primarily the credit union’s sales position and is our champion to drive in sales opportunities to increase GLCUs market share, net membership, growth in total deposit and loan balances, new SEGs and additional participation from existing SEGs along with enhancing income from ancillary products / services and from partners like TruStage (insurance sales) and Tranel (investment sales).

 

  As a Business Development Specialist, you will: 

 

• Responsible for developing a team that will deliver a high level of member service to internal and external members in alignment with the credit union’s Member Promise:

• Promises to listen, be responsive to members’ needs, simplify their financial life, and make it easy to do business with us.
• Promises to build valued relationships by discovering members’ needs and recommending relevant products and services.
• Promises to be knowledgeable and respectful – one transaction, one interaction, and one member at a time.

• Work collaboratively with the Business Development Manager , the Business Development Specialist will help create and implement strategic planning. 
• Cultivate and maintain mutually beneficial relationships with partners across the entire GLCU geographic area and promotes the credit union to develop relationships with members, perspective members, and other key community partners. 
• Orchestrate special partner events, orientation presentations, workshops, lunch ‘n learns, etc.…, to expand and serve the membership within the GLCU’s geographical areas.
• Spend the majority of the of time prospecting for new business partner relationships to raise awareness and promote the credit union’s image as a community partner in all newly acquired geographical area.
• Regularly communicate GLCU promotions and campaigns and supply marketing materials to partners.
• Maintain a wide variety of contacts both inside and outside of the credit union, coordinating business development activities, promoting services, exchanging information, and representing the credit union at civic and trade functions and at professional organizations as needed. 
• Responsible for member follow-up after on-site visits in a timely manner. 
• Inform the Chief Strategy Officer of problematic situations in a timely manner and helps to resolve the situation for the member and the credit union. 
• Represent GLCU within the community as a product and service (Financial Industry) expert. Respond to all inquiries, online, phone, or in person in a timely manner. 
• Prospect for new relationships through networking to raise awareness and promote the credit union’s image as a community partner in all GLCU’s geographical areas. 
• Maintain mutually strong and beneficial relationships with current Select Employer Groups (SEGs), business and community partners, promoting the credit union to SEG by attending organizational meetings, nurturing key contacts, and developing strong relationships at SEGs and providing financial products / services to their members / employees and coordinating events including working with GLCU financial literacy team on financial education
• Coordinate and attend partner visits and offer on-site account openings. Work with other internal GLCU employees to achieve success for member follow-up through the various distribution channels. 
• Collaborate with retail, commercial lending, small business lending, mortgage, HUD Certified Counselors, and the contact center to assist members based on their needs.

 

Requirements needed to be part of this team: 

• Minimum five years of similar or related experience 
• A 2-year college degree, or completion of a specialized study at school, or extensive in-house training 
• Courtesy, tact, and diplomacy are essential for the job - Work involves contact with internal/external members 
• Decision making requires analytical ability, judgement, and ingenuity - moderate amount of discretion 
• Problems encountered are somewhat complex, analysis, weighing the outcomes - problems are generally similar in nature 

Benefits We offer:

At GLCU, we believe that our employees are our greatest asset. That's why we offer a comprehensive benefits package designed to support your well-being and help you thrive both personally and professionally. Here’s what you can expect:

• Competitive total compensation package: We offer a competitive total compensation salary structure that rewards your hard work and contributions.
• Health & Wellness: Enjoy comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. We also provide access to wellness programs, health membership reimbursement. The company paid STD and LTD. 
• Employee Banking Benefits: Enjoy the flexibility and convenience with 24/7 digital banking, a network of more than 30,000 ATMs, 18 branches.
• Company Paid Life Insurance: Enjoy peace of mind with company-paid life insurance, providing financial protection for you and your loved ones.
• Generous Paid Time Off: Recharge and relax with a generous PTO policy and paid holidays.
• Retirement Savings Plan 401(k): Plan for your future with our 401(k)-retirement savings plan, complete with employer matching contributions to help you reach your financial goals.
• Professional Development: We are committed to your growth! Take advantage of our training programs, mentorship opportunities, and tuition reimbursement for continuing education.
• Employee Recognition Programs: We celebrate your achievements and milestones through various recognition programs.
• Diverse and Inclusive Culture: Join a vibrant team that values diversity and fosters an inclusive environment where everyone feels welcome and empowered.
• Community Engagement: Participate in our community service initiatives and volunteer opportunities to make a positive impact in the communities we serve.

 

Join us at GLCU and discover a workplace that invests in you! We’re the total package!

Great Lakes Credit Union is proud to be an Equal Opportunity Employer,

Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.