Paid Social Account Director

Job Description

Job Description

The Paid Social Account Director is a senior individual contributor responsible for owning the strategy, performance, and execution of a high-investment enterprise paid social program (multi-million dollar monthly spend). This role serves as the primary subject matter expert and strategic lead across paid social channels, driving scalable growth through creative-led performance, advanced audience strategy, and data-driven decision making.

You will act as the day-to-day strategic owner of one of the agency’s most complex and high-impact accounts—partnering closely with senior client stakeholders, creative teams, and cross-channel leads to deliver measurable business outcomes.

What You'll Do

Strategic Ownership & Leadership

• Own the end-to-end paid social strategy across platforms such as Meta, TikTok, Pinterest, LinkedIn, and emerging channels, aligning investment to business goals and growth targets

• Translate business objectives into full-funnel social strategies, spanning prospecting, retargeting, and retention

• Act as the primary strategic advisor to client stakeholders, delivering proactive, insight-driven recommendations

• Lead annual, quarterly, and monthly planning, including budget allocation, forecasting, and scenario modeling

• Identify and unlock incremental growth opportunities through audience expansion, creative iteration, and platform innovation

Performance Management & Optimization

• Own performance against core KPIs (CPA, ROAS, revenue, LTV, CAC efficiency, incrementality)

• Develop and execute advanced optimization frameworks across audience targeting, bidding strategies, placements, and creative

• Leverage platform automation (e.g., Advantage+ Shopping Campaigns, TikTok Smart Performance Campaigns) while maintaining strategic oversight and control

• Build and maintain test-and-learn roadmaps, including creative testing, audience segmentation, and landing page optimization

• Monitor pacing, diagnose performance shifts, and quickly resolve inefficiencies or scaling constraints

Creative Strategy Leadership

• Lead the development of creative strategy frameworks that drive performance across the funnel

• Partner with creative teams to develop data-backed briefs, grounded in audience insights, platform trends, and performance data

• Define and scale creative testing methodologies, including iteration velocity, messaging frameworks, and format diversification (UGC, video, statics, hooks)

• Analyze creative performance and translate insights into clear recommendations that improve conversion and engagement

Operational Excellence

• Maintain hands-on ownership of campaign structure, audience frameworks, and account architecture

• Ensure best-in-class implementation across platforms including Meta Ads Manager, TikTok Ads Manager, and other paid social ecosystems

• Oversee campaign builds, QA, and trafficking to ensure accuracy, scalability, and adherence to best practices

Analysis & Cross-Channel Collaboration

• Analyze large datasets to extract actionable insights and translate them into clear strategic narratives

• Partner with analytics teams to evolve forecasting models, incrementality testing, and attribution approaches

• Partner with Paid Search, SEO, Programmatic, and Creative teams to ensure integrated media strategies

Innovation & Thought Leadership

• Stay ahead of platform changes, algorithm shifts, and emerging trends across Meta, TikTok, and the social landscape

• Identify and implement new opportunities in automation, AI-driven creative, and audience expansion

• Act as a client-facing and internal thought leader in paid social and performance creative strategy

• Contribute to agency POVs, frameworks, and best practices for enterprise-scale social programs

What You'll Bring

• 6–10+ years of experience in paid social / performance marketing

• Proven experience managing enterprise-level accounts with significant monthly spend ($1M+)

• Deep expertise in platforms such as Meta Ads Manager and TikTok Ads Manager

• Strong understanding of creative strategy as a performance lever

• Advanced analytical skills with the ability to translate data into strategic direction

• Demonstrated ability to influence senior stakeholders and drive business outcomes

Nice-to-Haves:

• Experience scaling DTC/eCommerce or high-growth B2C brands

• Familiarity with attribution tools, CDPs, and advanced measurement solutions

• Experience with incrementality testing (lift studies, geo testing, etc.)

Benefits and Perks We Provide

• Remote Workplace. You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VT, VA.

• Paid Time Off. Receive generous paid vacation benefits that increase each year you’re with us, 14 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.

• 401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.

• Life Insurance Benefit. No-cost coverage to ensure peace of mind for your family.

• Short Term Disability Benefit. We've got you covered if you need to be OOO with an illness or injury that keeps you out of work.

• Healthcare. Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.

• Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.

• Continuing Education. Access to monthly team-led webinars, exclusive 829-cohort based learning, digital course platforms, and funding opportunities to attend national conferences and events.

What We Believe

At 829 Studios, we boldly embrace diversity, inclusivity, and equal opportunity. Our goal: a team rich in backgrounds, perspectives, and talents. Why? Because inclusivity powers our brilliance and client success. We are an Equal Opportunity Employer that is committed to equal employment opportunities regardless of race, religion, creed, color, sex, pregnancy, sexual orientation, gender, gender identity, national origin, disability, mental illness, age, ancestry, genetic information, military service, or any other status protected under applicable federal, state, or local laws.

Who We Are

829 Studios is a Boston-based integrated digital marketing agency with a mission to propel organizations to unlock their full potential and accomplish their most ambitious goals. We harness the power of logic with magic – a balance of data-driven strategy and brand-focused creative. We partner with diverse organizations across various industries and our client list encompasses venture-backed start-ups, publicly traded companies, non-profits, and more. By committing not only to our growth as a company, but the development of our employees and teams’, we have created a collaborative environment that fosters ingenuity and promotes diversity, equity, inclusion, and belonging values within our community. 829 has been recognized as one of the nation’s top agencies by the Inc. 5000 Fastest-Growing Privately Held Companies, Adweek 100 Fastest-Growing Digital Agencies, Boston Business Journal's Fast 50 (Massachusetts' 50 Fastest-Growing Private Companies), HubSpot's Top Digital Agencies list, and a we are and employee-certified Great Place to Work.

Salary Range: $90,000-$120,000

We determine compensation based on experience, demonstrated skills, and current market conditions at the time of hire to ensure fairness and consistency across roles. Actual compensation will depend on experience and may be adjusted based on skills, qualifications, and alignment with the scope and impact of the role.

Compensation Range: $130K - $150K