Director UZEDY Marketing HCP Promotion

Director UZEDY Marketing – HCP Promotion (US) Responsibilities: Drive HCP brand strategy development, tactical planning, and execution aligned to the Schizophrenia portfolio strategy. Lead and develop a team of HCP marketers and medical education professionals. Lead optimization/re-launch of a new indication. Own brand financial management: forecasting, budget management, agency spend, and measurement of results. Create core HCP messaging and creative with the agency of record and media agencies; ensure alignment with brand strategy. Deliver hospital promotion and operations programs (including HIFT/samples). Lead HCP promotion, market research, messaging, and targeting strategy. Ensure targeted HCP media plans via monitoring and ROI analysis. Manage promotional efforts; collaborate cross-functionally (HCP/customer experience marketing, Sales, Sales Ops, Training, Market Access). Lead/participate in sales and marketing planning meetings; identify and resolve obstacles to brand growth. Manage budgets/timelines; partner with Customer Insight to refine market research plans and establish performance metrics/ROI analytics. Qualifications/Skills: Bachelor’s degree required; master’s preferred. 10+ years pharmaceutical experience with launch leadership; strong psychiatry/mental health experience (preferably schizophrenia); people management in marketing; HCP marketing budget experience; translating customer insights into business strategies (preferred). Strong interpersonal, communication, influencing skills; business acumen (analysis, problem-solving, success measures). Ability to manage external agencies/vendors. Benefits: Comprehensive health insurance; 401(k) match; paid time off; company-paid life/disability insurance. #J-18808-Ljbffr Scorpion Therapeutics