Demand Generation Manager

Demand Generation ManagerJoin a mission-based team working to build a more sustainable future by eliminating global food waste.As the Demand Generation Manager at Leanpath, you will be the growth engine behind our sales pipeline. You will be responsible for developing, executing, and measuring full-funnel marketing campaigns that drive Marketing Qualified Leads (MQLs) and accelerate them into closed-won revenue for our SaaS and hardware solutions. Your execution strategies are steeped in past performance data and you bring a test and learn mindset to your demand gen efforts. You are also a capable creator, able to take a campaign concept from brief to finished assets without waiting for a writer or designer, using AI tools to move quickly without sacrificing quality. The ideal candidate recognizes how their efforts are tied directly to the revenue growth of the company and the delivery of the marketing team's KPIs. This role is perfect for a highly analytical, results-oriented marketer who thrives at the intersection of marketing and sales, deeply understands B2B buyer journeys, and wants to use their demand creation skills to make a tangible impact on the planet.Key ResponsibilitiesDevelop and execute comprehensive demand generation campaigns across multiple channels (email, webinars, paid media, content syndication, social, and events) to drive high-quality leads.Develop and promote high-value gated content such as whitepapers, ROI calculators, and industry reports, partnering with internal subject matter experts on source material.Drive Account-Based Marketing (ABM) initiatives in tandem with sales to penetrate high-value target accounts in the foodservice and hospitality sectors.Build, test, and optimize email nurture campaigns to educate prospects, build brand trust, and move leads down the funnel.Establish and refine lead scoring models to ensure high-intent prospects are routed to the sales team at the exact right time.Identify bottlenecks within the marketing and sales funnel and implement strategies to improve conversion rates from lead to opportunity.Own the conversion performance of leanpath.com, including landing pages, forms, calls to action, and the paths that turn traffic into qualified leads.Create the campaign content that powers demand generation, including landing pages, email copy, ad creative, blog posts, and social content, working from Leanpath's established brand voice and messaging framework.Meet regularly with the Sales team to gather qualitative feedback on lead quality, campaign resonance, and market trends.Track, analyze, and report on pipeline health and demand generation KPIs, including Cost Per Lead (CPL), Customer Acquisition Cost (CAC), pipeline velocity, and marketing-influenced revenue.Requirements & QualificationsAt least 5 years of experience in B2B demand generation, growth marketing, or campaign management, preferably within the SaaS or hardware space.Proven track record of successfully executing multi-channel campaigns that directly resulted in pipeline growth and revenue.Hands-on experience building, launching, and optimizing paid campaigns directly in LinkedIn Campaign Manager and Google Ads, including audience construction, budget pacing, and creative testing.Deep proficiency in marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce).Strong analytical skills with the ability to interpret complex data, map the customer journey, and translate metrics into actionable strategy.Strong writing skills with the ability to produce campaign copy, blog content, and email independently, and demonstrated fluency using AI tools to increase output without compromising quality.A strong personal interest in sustainability, environmental advocacy, and our mission to end food waste.More about Leanpath & Our TeamFounded in 2004, we created the food waste measurement & technology industry. We've been recognized by our customers and the industry with awards including vendor and support team of the year awards from client partners Google and Sodexo, "Sustainability Initiative of the Year" award from Food Matters Live, and the "Technology for Good" award from the Global Good Awards UK, among others.Our team is connected through our core values which are woven into our culture: drive and productivity, excellence, fairness, humility, kindness, and teamwork. We believe that diversity of team members and diversity of experiences makes us stronger. We support one another in becoming our best selves, and bringing our whole selves to work. We actively seek out the best talent, regardless of race, ethnicity, color, religious background, gender or gender identity, or sexual orientation.We offer our team members a flexible work environment with mostly remote working (some in-person meetings required). We fully pay for the employee's health, vision, and dental insurance (with options to add family at your expense). We believe in health and balance and offer unlimited time off to recharge. Most importantly, we offer the opportunity to contribute to very meaningful work and solutions for our planet surrounded by kind and like-minded people.Join us and be part of a team that's creating a more sustainable future.