Sr Director, Media & Data Strategy
$174.1k - $287.27kMondelez International
- # Sr Director, Media & Data StrategyApplylocations: East Hanover, New Jersey, United Statestime type: Full timeposted on: Posted Todayjob requisition id: R-172187## Job Description**Are You Ready to Make It Happen at Mondelēz International?****Join our Mission to Lead the Future of Snacking. Make It With Pride.**The Senior Director of Media & Data Strategy is the in-market leader responsible for leading paid media strategy, planning, buying, activation, measurement, and performance across the United States market. This role is first and foremost a paid media leadership role, with deep accountability for full-funnel media planning across brand equity, retail media, commerce, influencer amplification, and audience activation. The role owns the orchestration of paid consumer and shopper media experiences from upper-funnel brand building through lower-funnel conversion, ensuring connected investment decisions that drive both brand growth and commercial outcomes.The role reports to the Vice President, US Consumer Experience and serves as the primary US market authority across paid media planning and buying, audience strategy, data-enabled activation, working-media stewardship, and channel performance. While this leader partners closely with Global Consumer Experience COEs, the North America Organic Social team, Martech teams, US brand teams, Finance, Procurement, and agency partners, the core mandate is to serve as the company’s senior paid media expert for the US market**Responsibilities:**Lead full funnel Media Planning* Lead the end-to-end US **paid media planning** agenda across the full funnel, spanning brand equity, demand generation, retail media, commerce, and influencer amplification.* Manage and develop the US team responsible for paid media planning and buying, ensuring plans are connected across channels, audiences, and business objectives.* Build integrated paid media approaches that connect upper-funnel brand building with lower-funnel conversion and shopper activation, creating a seamless consumer journey across media touchpoints.* Ensure paid media plans reflect the scale, complexity, and portfolio needs of the US business while staying aligned to North America and Global frameworks.Lead Media Strategy & Activation* Own the US **paid media strategy** across channels, audiences, and investment priorities, translating business objectives into integrated, full-funnel paid media plans that deliver measurable business outcomes.* Bring deep expertise across paid channels including programmatic, video, paid social, retail media, search, and emerging activation environments, ensuring the right role for each channel in the media mix.* Oversee the use of **first-party data** to improve audience understanding, personalization, targeting, and media effectiveness across the consumer journey.* Lead the application of **third-party data** and external signals to strengthen consumer insight, audience design, planning precision, and activation performance.* Set the standard for media measurement, optimization, incrementality, attribution, and learning agendas to improve performance over time.* Ensure agencies and internal teams execute against high standards for buying quality, audience strategy, pacing, measurement, reporting, and optimization rigor.Partner with Global COEs* Work closely with **Global Consumer Experience COE counterparts** to ensure the US market is aligned to enterprise processes, standards, playbooks, governance, and capability priorities.* Act as the US market lead in global forums, sharing market needs, scaling best practices, and helping shape improvements to enterprise ways of working.* Ensure US activation models, planning processes, and media governance practices stay consistent with Global and North America direction, while adapting appropriately for local market realities.Partner with Organic Social* Partner closely with the **Organic Social team** under the VP, US Consumer Experience to ensure paid, owned, and organic social efforts work together as a connected consumer journey.* Align organic social amplification, creator strategy, and engagement planning to broader media and brand objectives, improving consistency and impact across touchpoints.* Ensure influencer and social activations are integrated into the broader full-funnel paid media strategy rather than operating as isolated tactics.Deliver Brand Outcomes and KPI Performance* Partner closely with US brand teams to ensure paid media strategies support brand objectives, campaign goals, and commercial priorities.* Align paid media planning and activation to clearly defined KPIs across brand equity, engagement, traffic, conversion, retail media, and ROI, and ensure performance is monitored and optimized continuously.* Partner with the Insights & Analytics team to build media measurement plans and adjust based on performance.* Serve as the senior paid media partner to brand teams, helping translate business challenges into effective media choices, test-and-learn plans, and optimization actions.Lead Agencies, Partners, and Performance Management* Lead and manage US media agencies across strategy, planning, buying, activation, measurement, and optimization, ensuring strong performance, accountability, and integration with internal teams and business priorities.* Serve as the senior day-to-day owner of the US media agency ecosystem, setting expectations, reviewing deliverables, resolving issues, and driving continuous improvement in quality, speed, and outcomes.* Serve as the senior US authority on paid media planning and buying, providing strategic direction and challenge to agency recommendations across channel mix, investment allocation, audience design, testing, and optimization.Own Working-Media Budget Stewardship* Own tracking and stewardship of the US **A&C working-media budget**, ensuring disciplined management of spend against plan, forecast, and business priorities.* Lead monthly budget reporting for working media, including actuals, forecast updates, variance analysis, risks, opportunities, and pacing recommendations for internal stakeholders and Finance partners.* Partner with Finance, Procurement, and agency teams to ensure accurate budget tracking, invoice management, reconciliations, accruals, and reporting processes.* Monitor media investment closely to identify overages, savings, reallocation opportunities, and ROI improvement actions across brands and channels* Ensure budget governance and reporting processes are consistent with North America and Global standards while meeting the operational needs of the US business.Lead the Team & Build Capability* Lead, coach, and develop a high-performing US Consumer Experience team with responsibility for paid media planning, buying, activation, and performance.* Build a strong operating model across internal teams and external partners, with clear roles, decision rights, planning rhythms, and performance expectations.* Strengthen paid media, audience, and activation capabilities across the US organization, helping embed more connected, consumer-centric, and measurement-driven ways of working.* Raise the overall level of paid media fluency across the US business by sharing expertise, establishing best practices, and translating complex media decisions into clear business implications.**What extra ingredients you will bring:*** Significant leadership experience in **paid media strategy, planning, buying, activation, and measurement**, ideally in a large, matrixed consumer or CPG organization.* Deep expertise in **full-funnel paid media planning**, including brand media, retail media, commerce media, paid social, video, programmatic, and search.* Recognized subject-matter expertise in paid media, with the ability to challenge agency plans, evaluate channel roles, assess trade-offs, and make high-quality investment decisions.* Strong experience using **first-party and third-party data** for audience strategy, insights, activation, and optimization.* Strong command of media measurement, attribution, incrementality testing, optimization methodologies, and learning agendas.* Proven ability to lead high-performing teams and manage complex agency ecosystems across a scaled market.* Significant experience managing large media agency relationships, including oversight of planning, buying, performance, and operational governance.* Strong financial acumen and experience managing media budgets, including working-media tracking, forecasting, monthly reporting, and variance management.* Strong cross-functional leadership skills, with experience working across brand teams, analytics, Martech, commerce, and global/regional centers of excellence.* Deep functional depth in paid media, beyond broader general digital marketing or generalist consumer experience leadership**Requirements:*** Bachelor’s degree in Marketing, Business, Communications, or a related field required.* Advanced degree preferred.* Typically 15+ years of relevant experience, with meaningful leadership of teams, agencies, and large-scale media investment and activation programs.* Strategic and action-oriented, able to connect enterprise direction to scaled US market execution.* Strong integrator and influencer, with the ability to align diverse stakeholders around a connected consumer journey and a disciplined paid media agenda.* Commercially minded and performance-driven, with a high bar for media effectiveness, financial discipline, and accountability.* Collaborative and matrix-savvy, with strong instincts for working across North America, Global, and market teams.* Strong people leader, committed to building talent, capability, and high-performing team.## **Salary and Benefits:**The base salary range for this position is $174,100 to $287,265; the exact salary depends on several factors such as experience, skills, education and location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results and eligibility to participate in our long-term incentive program.In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.
- J-18808-Ljbffr Mondelez International
Vacancy posted 1 day ago
Similar jobs that could be interesting for youBased on the Sr Director, Media & Data Strategy in Whippany, NJ vacancy
- Sanofi is seeking a Director, Customer Data Management Lead, Payer Data Strategy & Governance. This position involves defining and managing Payer data strategy, ensuring governance across functions, and leading teams aimed at data integrity. Candidates should have a BS...Suggested
$161.25k - $232.92k
Job Title Director, Customer Data Management Lead, Payer Data Strategy & Governance Location Cambridge, MA / Morristown, NJ Overview Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance...Suggested- Gensler in Morristown seeks a Senior Workplace Strategy Lead to drive data-driven insights and strategic recommendations across workplace research, portfolio strategy, and change management. You’ll synthesize client data to evaluate current conditions and craft innovative...Suggested
$146k - $209k
...developing and executing the enterprise-wide colleague communications strategy, ensuring alignment with business priorities, employee... ...communications for the Human Resources function. Working alongside the Sr. Director, Enterprise & Transformation Communications, the Senior...SeniorFull timeTemporary workLocal area$160k
What will you be doing? Barclays Services Corp. seeks Data Strategy Manager in Whippany, NJ (multiple positions available): Provide qualitative assessment, data analysis, generation of actionable insights, and making recommendations for decision‑making in data governance...SuggestedHourly payTemporary work$109.5k - $208.5k
...please visit us at Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube. Job Description Purpose: The Clinical Data Strategy and Operations (CDSO) Data Strategy Lead serves as the study start-up domain expert and key strategic partner to the clinical study...Full timeWork experience placementLocal area3 days per week- Scorpion Therapeutics in Morristown, New Jersey, is looking for a Senior Data Product Manager to define and manage the data strategy for their therapeutic area. This role requires overseeing lifecycle management for data products supporting commercial operations and ensuring...
- Reckitt Benckiser LLC is seeking an Information Technology & Digital Director for Mead Johnson Nutrition in Parsippany, NJ. This role will lead the strategy, execution, and scaling of data, analytics, and AI capabilities across the global business. You will guide a global...
$140.3k - $210.5k
Sr Manager, Category Strategy w/Mondelez Global, LLC (East Hanover, NJ). Conduct market research, analyze data, frame the business case/opportunity size that will demonstrate growth & value creation for the company. Bach deg or forgn equiv in Mktg, Comms, Mgmt or a related...SeniorRemote work- Accenture is seeking a Data Manager for Retail & Commerce Media in Morristown, NJ. In this role, you will manage analysis and reporting to empower advertiser... ...relationships through insights and data-driven strategies. The ideal candidate has over 5 years of analytics...
- Verizon Communications is seeking a Senior Director of Advertising and Data Monetization to lead a newly formed division in Basking Ridge, NJ. You will mentor a team and define the strategy for Verizon’s ad products, ensuring operational excellence. The ideal candidate...SeniorWork at office
$210.38k - $272.25k
...Director, Supply Chain Master Data Management At Gilead, we're creating a healthier world for all people. For more than 35 years, we've tackled... ...Focus Areas: Develops a Global Supply Chain data strategy, roadmap, policies, procedures and an operational framework...Contract workFor contractorsGilead Sciences
Parsippany, NJ1 day ago- Sr. Manager - Strategy Partner closely with ADP Small Business Services executives to define, communicate, and execute business strategy. Responsibilities... ...SaaS or go‑to‑market strategies is a plus. Experience with data visualization (e.g., BI and Tableau) and ability to...Senior
$201.06k - $251.62k
...Description As a Solstice IT Director, you will be responsible for leading... ...will report directly to the Sr. Director of IT Operations &... ...organization's infrastructure strategies, programs, and operational... ...oriented to a growth mindset. Uses data, retrospectives, and post‑...Temporary workWork experience placementFlexible hours$202k - $352k
Senior Director, Advertising and Data Monetization Basking Ridge, New Jersey / New York, New York Job ID... ...Performance & Execution. This role defines strategy, drives revenue growth, oversees... ...Ad Product & Partnerships, Head of Media Sales, Director of Ad Operations & Yield...SeniorFull timeTemporary workPart timeWork at officeWork from home3 days per week$273.2k - $358.6k
...Executive Director, Clinical Data Science At Eisai, satisfying unmet medical needs and increasing the benefits healthcare provides to patients... ...visionary leader to shape and drive Clinical Data Science strategy across our global clinical development portfolio. This role...Eisai
Morristown, NJ2 days ago- ...Bradstreet At Dun & Bradstreet, we believe data has the power to create a better tomorrow... ...development and execution of strategic media relations and external communications initiatives... ...and execute external communications strategies aligned to organizational objectives and...SeniorWork at officeWorldwideWeekend workAfternoon shift
- ...what is valuable to the business. Rooted in strategy, powered by tech, enhanced with AI, and... .... You look for patterns in campaign data that nobody asked you to find and bring them... ...The Job As Data Manager, Retail & Commerce Media, you will own the analysis, reporting,...Live inWork at officeLocal area
$85k - $115k
...Your role We're looking for a Senior Wealth Strategy Associate to: Keep management systems up‑to‑date with client information Educate clients on account services and capabilities Help with the preparation of reports and other materials for client meetings Collect the...SeniorFull timeWork at officeUBS
Florham Park, NJ2 days ago- CoreWeave is looking for a Site Selection Manager to help expand its data center operations across the U.S. This role requires an individual with over 6 years of experience in data center site selection, capable of managing high-volume project pipelines and leading negotiations...Flexible hours
- A company based in Morristown, NJ, seeks an Associate of Client Strategy and Execution, who will support project planning and execution for pharmaceutical clients. The ideal candidate will effectively manage multiple projects, develop presentations, and ensure timely delivery...Senior
- RevHealth is seeking a SVP - Medical Communications Strategy Lead to spearhead medical communications strategy and act as a trusted partner for client stakeholders. This role combines strategic leadership with hands-on involvement in promotional medical education. The...Senior
- ...snack company in New Jersey seeks a Senior Manager of Talent, responsible for implementing talent solutions aligned with business strategy. The role focuses on talent management and organizational development while supporting succession planning and developing talent assessments...Senior
- ...drive user-centered research. You will design studies, analyze user data, and present insights to enhance digital solutions. Join us to... .... Collaborate with cross-functional teams and engage in strategy activation to deliver value-driven products. #J-18808-Ljbffr SanofiSenior
- ...global healthcare leader is seeking an experienced Associate Director for their Analytics and Performance Excellence function. The role... ...focuses on providing analytics leadership for market access strategies and requires 10+ years in analytical roles within the healthcare...Senior
$105.12k - $130k
Ferrero is seeking a procurement professional in Parsippany-Troy Hills, NJ to implement category strategies and optimize supply chain services. The role requires at least 3 years of experience in procurement and strong negotiation skills. The successful candidate will...Senior$140.3k - $192.94k
...within the Identity & Access Management (IAM) team. This critical role will be responsible for defining and executing the global strategy for identity governance, ensuring robust access controls, streamlining identity lifecycle processes, and automating identity-related...SeniorRelocation packageDormont Manufacturing Company
East Hanover, NJ19 hours ago- Burns & McDonnell is seeking a Client Strategy & Engagement Leader to drive client relationships and sales within their Business Strategy & Transformation team. This role is critical for developing trusted relationships, advancing opportunities, and ensuring high-quality...Senior
- ...requires a Bachelor's or Master's degree and 3-5 years of relevant experience. The Brand Manager will leverage Bayer’s marketing strategies, manage budgets, and collaborate with cross-functional teams to build effective marketing plans. The position offers a competitive...Senior
$180k - $210k
...Parsippany, New Jersey is seeking an Associate Director of Trade. This strategic role involves developing channel strategies and collaborating with multiple departments to... ..., managing contracts, and analyzing market data. The ideal candidate will have a Bachelor’s degree...Senior
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Sr Director, Media & Data Strategy. Be the first to apply!
Related searches
- director data center Whippany, NJ
- director data analytics Whippany, NJ
- director data management Whippany, NJ
- director data architecture Whippany, NJ
- data manager Whippany, NJ
- senior robotics software engineer Whippany, NJ
- senior application security Whippany, NJ
- senior manager diversity & inclusion Whippany, NJ
- senior manager creative operations Whippany, NJ
- senior software engineer Whippany, NJ