Content Marketing Manager

Job Description

Job Description

The Position

CallRail is looking for a Content Marketing Manager. The Content Marketing Manager will develop and execute copy and content strategies that drive engagement at all stages of buyer and customer journeys.

In conjunction with the rest of the content and SEO team, the Content Marketing Manager focuses on ideating and writing content - from case studies to blog posts, and ebooks - designed to help CallRail prospects and customers grow in marketing.

The Content Marketing Manager will constantly seek to create and align content marketing strategy to a growing understanding of who CallRail customers and leads are, what pain points they bring into a buying decision, and what stages exist in their particular journey toward conversion - then proposing, writing and/or editing content to this end.

• Efficiently guide and/or create content in accordance with CallRail content strategy - partnering with internal and external contributors to ensure timely publishing of high-quality, helpful, rich content.
• Leverage AI tools to improve content research, ideation, drafting, and optimization, while maintaining editorial quality and strategic oversight.
• Pay close attention to pre-determined success metrics for content strategy.
• Continuously learn about the CallRail platform, products, and AI capabilities to build a foundational understanding of how they work together and what problems they solve. Seek out internal subject matter experts to strengthen this perspective.
• Collaborate with content team members to create and execute CallRail's content strategy for ensuring engaging content is created for all buyer and customer personas in defined markets at every stage of the buyer's journey.
• Partner with stakeholders across marketing and other departments to identify content opportunities, determine ideal formats, and align content initiatives with larger business goals.
• Identify and manage third-party resources as required, including agencies, writers, etc.
• Stay current on industry trends, SEO developments, AI advancements, and content marketing best practices to help CallRail remain competitive and innovative.
• Champion experimentation with new content formats, AI-driven discovery channels, and evolving search behaviors to expand reach and improve performance.

• 4+ years of experience in content marketing
• Excellent writing, editing, and communication skills
• Strong editorial governance and grasp of modern, web-driven English
• Highly organized and self-motivated with a high level of initiative
• Excellent time management and project management skills
• Experience managing and editing a large volume of content across formats and channels
• Experience using AI tools to improve content research, creation, or workflow efficiency
• Ability to efficiently research content topics
• Creativity in ideating content
• Foundational SEO knowledge
• Experience in SaaS preferred
• Ability to measure and monitor the results of initiatives and programs
• Bachelor's degree in Marketing, Public Relations, Communications, Journalism or related or equivalent experience

If you do not meet all the requirements listed, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that aligns with your skills and experience.

• Healthcare (one option covered at 100% for employees), Dental & Vision Coverage
• Competitive HSA with company matching
• Paid parental leave
• Flexible vacation policy
• 401K options with company dollar-for-dollar match
• Employee stock options available from day one
• $2,000 annual educational allowance
• Catered lunch every Tuesday * an in-office perk
• MARTA transportation or office parking expenses covered
• Employee charitable donation company match, up to $500 annually
• Regular company outings and events
• Hybrid work options with $500 office stipend to set up your home office
• Designated bike storage

This position is based out of our Atlanta office and will require that you come into the office on Tuesdays and Thursdays.

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You Are Welcome Here

CallRail understands that valuing diverse creative practices and forms of knowledge are crucial to and enrich the company's core mission. We encourage applications from everyone, including members of all equity-seeking communities, such as (but certainly not limited to) women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities and expressions. In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).