Content Marketing Specialist

Job Description

Job Description

Job Title: Content Marketing Specialist
Job Description

The Content Marketing Specialist develops and delivers high-impact, conversion-focused content that supports product launches, marketing campaigns, and demand generation initiatives. This role combines strategic thinking, creative storytelling, and data-driven optimization to create content that educates, inspires, and converts target audiences across multiple digital channels.

Responsibilities

• Collaborate with marketing leadership to support content strategies that align with product launches, marketing initiatives, and demand generation goals.
• Identify customer problems, market opportunities, and competitive differentiators to shape compelling product narratives.
• Generate content ideas and story frameworks that clearly communicate how products and solutions stand out in the market.
• Develop content plans in partnership with leadership and cross-functional teams that align to key personas and buying journeys.
• Write high-quality, conversion-focused content for website pages and product content.
• Create engaging retailer product listings and bullet points that drive conversions.
• Develop digital advertising copy that supports performance marketing campaigns.
• Write native articles that educate and engage target audiences.
• Create persuasive email campaigns that nurture leads and drive action.
• Craft optimized YouTube titles, captions, and descriptions to increase visibility and engagement.
• Produce additional content assets as needed to support marketing and product initiatives.
• Develop problem/solution storytelling that clearly communicates product value and benefits.
• Tailor messaging to different personas, channels, and stages of the buying journey to maximize relevance and impact.
• Ensure consistency in brand voice, tone, and messaging across all content and channels.
• Create content optimized for SEO, AEO, and emerging AI-driven search experiences, including SGE.
• Conduct keyword research and integrate search insights into content planning and development.
• Monitor performance metrics such as traffic, engagement, and conversions to evaluate content effectiveness.
• Continuously refine and optimize content based on analytics, search trends, and campaign performance insights.
• Partner with marketing teams to develop and deliver content that supports campaigns, product launches, and promotional initiatives.
• Provide messaging and content assets that can be repurposed across multiple marketing channels.
• Collaborate closely with marketing leadership to ensure content aligns with overall marketing strategy and product positioning.
• Develop content that creates excitement, inspires, educates, and converts audiences throughout the customer journey.
• Identify opportunities to grow organic demand through helpful, search-optimized content and storytelling.
• Produce content that drives users to the website and encourages deeper engagement with products and solutions.

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 3 years of experience in content marketing, copywriting, or digital marketing.
• Strong writing and storytelling skills with a proven ability to create conversion-focused marketing copy.
• Experience developing SEO-optimized content and familiarity with evolving search trends.
• Understanding of how to effectively develop copy for AEO, SGE, and GEO.
• Ability to translate complex product features into clear, compelling customer benefits.
• Experience creating content across multiple channels, including websites, email, digital ads, product pages, video platforms, and social media.
• Understanding of persona-driven marketing and content personalization.
• Strong collaboration skills with the ability to work effectively with cross-functional marketing teams.
• Analytical mindset with experience using performance data and marketing analytics to optimize content.
• Experience in digital marketing, including marketing strategy, marketing campaigns, and marketing communications.
• Familiarity with social media and marketing analytics as part of content performance evaluation.

• Experience with AEO and AI-driven search optimization, including SGE.
• Experience writing ecommerce or retailer product content.
• Familiarity with SEO and analytics tools such as Google Analytics and SEMrush.
• Experience supporting product marketing initiatives.
• Direct experience in product content writing.
• Ability to manage multiple content projects and deadlines in a fast-paced marketing environment.
• Strong attention to detail and commitment to maintaining brand consistency.

The Content Marketing Specialist works in a collaborative marketing environment that emphasizes cross-functional partnership with product, digital, and campaign teams. The role focuses on digital-first content creation for web, email, advertising, ecommerce, video platforms, and social media channels, using SEO, AEO, and analytics tools to guide and optimize work. The position involves regular use of marketing analytics platforms, search optimization tools, and content management systems to plan, publish, and measure content performance. The environment values creativity, data-driven decision-making, and continuous improvement in content quality and effectiveness.

Job Type & Location

This is a Contract position based out of Atlanta, GA.

The pay range for this position is $38.46 - $40.87/hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

This is a fully onsite position in Atlanta,GA.

This position is anticipated to close on Jul 6, 2026.

Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® Platinum Award winner for both client and talent service.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email View email address on ziprecruiter.com for other accommodation options.

San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.

Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.