Omnichannel Orchestration Lead (1291)

Introduction

Axtria is a leading global provider of cloud software and data analytics to the Life Sciences industry. We help Life Sciences companies transform the product commercialization journey to drive sales growth and improve healthcare outcomes for patients. We are acutely aware that our work impacts millions of patients and lead passionately to improve their lives.

Since our founding in 2010, innovation has been our winning differentiation, and we continue to leapfrog competition with platforms that deploy Artificial Intelligence and Machine Learning. Our cloud-based platforms - Axtria DataMax™, Axtria InsightsIQ™, Axtria SalesIQ™, and Axtria MarketingIQ™ - enable clients to efficiently manage data, leverage data science to deliver insights for sales and marketing planning, and manage end-to-end commercial operations. We work with over 100 Life Sciences companies, many with multiple engagements globally across 75+ countries. We continue to win industry recognition for growth and are featured in some of the most aspirational lists – INC 5000, Deloitte FAST 500TM, NJBiz FAST 50, SmartCEO Future 50, Red Herring 100, and several other growth and technology awards.

Axtria is looking for exceptional talent to join our rapidly growing global team. People are our biggest perk! Axtria is recognized for its organizational culture in both US and India, including certification by the Great Place to Work® Institute. Our transparent and collaborative culture offers a chance to work with some of the brightest minds in the industry. Axtria Institute, our in-house university, offers the best training in the industry and an opportunity to learn in a structured environment. A customized career progression plan ensures every Axtrian is setup for success and able to do meaningful work in a fun environment. We want our legacy to be the leaders we produce for the industry. Will you be next?

Job Description

Axtria is looking for an Omnichannel Orchestration Lead to join our team and partner directly with the commercial organizations of the world's leading pharmaceutical companies. This is a client-facing role for someone who wants to sit at the center of how modern pharma engages HCPs and patients, architecting the seamless integration of personal (field-based) and non-personal promotion (NPP) channels, and doing it with AI at the core of the solution. You will design intelligent, data-driven journeys where every touchpoint, from a sales rep visit to email, web, programmatic media, and peer-to-peer engagement, is sequenced, timed, and personalized to maximize impact while staying fully compliant. If you are curious, love new technology, and want to shape where AI-powered commercial engagement is heading, this is your seat at the table.

The ideal candidate brings 5–10 years of pharmaceutical industry experience and a demonstrated track record of orchestrating omnichannel journeys across both field and non-personal channels. You thrive in matrixed environments, moving fluidly across brand, sales, medical, analytics, and IT, and you are energized by being the person clients turn to for answers. As an Axtria consultant you will embed with client commercial/analytics teams as a trusted advisor, so this is a hybrid role based in the San Francisco / Bay Area with regular in-person collaboration alongside client and internal stakeholders.

Key Responsibilities

Design and govern the end-to-end omnichannel orchestration strategy for your clients, connecting field and NPP channels across multiple brands and therapeutic areas. Partner with client brand and sales leadership to define channel sequencing rules, trigger logic, and AI-powered NBA frameworks that learn from engagement data and respect HCP/patient preferences and channel fatigue thresholds. Serve as the trusted advisor and primary liaison across client marketing, sales operations, data/analytics, and technology teams, translating orchestration strategy into executable business rules and machine-learning models within CRM and marketing automation platforms.

Lead cross-functional governance forums that align client stakeholders on orchestration priorities, measurement, and continuous optimization. Define and monitor KPIs for orchestration effectiveness (channel mix, engagement lift, message frequency, and user experience) and turn insights into iterative, data-driven improvements. Ensure orchestration design complies with the regulatory, legal, and privacy requirements governing pharmaceutical promotion. Be the go-to subject matter expert on omnichannel best practices and emerging AI and martech capabilities, actively scouting new technology and bringing bold recommendations to client and Axtria leadership. Manage vendor, agency, and platform partnerships supporting orchestration execution.

Qualifications

5–10 years of experience in the pharmaceutical/life sciences industry, with direct experience in commercial, marketing, or sales operations roles. Demonstrated, hands-on experience orchestrating both field and non-personal promotion channels is required. A genuine curiosity for AI, GenAI, and emerging martech, and the drive to put new technology to work for clients, is what will set you apart. Bachelor's degree required; advanced degree a plus. Must be based in or able to work from the San Francisco / Bay Area under a hybrid work model. Experience with pharma CRM and marketing automation/orchestration platforms (Veeva CRM, Veeva Align, Salesforce Marketing Cloud, AEM, Tealium, etc.) is expected, and familiarity with AI-driven decisioning tools is a strong plus. A strong understanding of the pharma regulatory and compliance environment is essential.

Core Competencies for Strong Candidates

1. Omnichannel journey design & orchestration: ability to architect end-to-end HCP/patient journeys across channels.
2. Pharma field force operations knowledge: deep familiarity with rep-triggered and personal promotion workflows.
3. Non-personal promotion (NPP) channel management: hands-on experience with email, web, programmatic execution.
4. CRM, marketing automation & AI decisioning platform expertise: Veeva CRM/Align, Salesforce Marketing Cloud, Tealium, and emerging AI/decisioning tools or comparable platforms.
5. AI-powered next-best-action & trigger-based logic design: building rules engines and machine-learning models that sequence channels intelligently.

Additional Competencies

1. Cross-functional stakeholder management: influencing brand, sales, medical, analytics, and IT teams without direct authority.
2. Data-driven decision making & analytics fluency: comfort defining KPIs, interpreting engagement data, and translating analytics into AI-enabled action.
3. Regulatory & compliance acumen: working knowledge of typical pharma MLR guidance and FDA promotional guidelines.
4. Change management & governance facilitation: leading forums that drive alignment across matrixed teams.
5. Vendor/platform partner management: overseeing external partners delivering orchestration technology and services.

Why Join Axtria

This is a chance to build your career at the leading edge of AI-powered commercial engagement, one of the hottest spaces in life sciences. At Axtria you will work across the biggest names in pharma, tackle problems that genuinely move the needle for patients, and grow into a recognized expert whose recommendations shape how clients engage the market. You will have room to advance, whether that means leading larger client engagements, expanding into new therapeutic areas and technologies, or growing into broader leadership over time. If you are curious, ambitious, and energized by new technology, Axtria is where you turn that drive into impact.

Pay Transparency Laws 
Salary range or hourly pay range for the position 



 
The salary range for this position is $131,200 to $174,975 annually. The actual salary will vary based on applicant’s education, experience, skills, and abilities, as well as internal equity and alignment with market data. The salary may also be adjusted based on applicant’s geographic location. 



 
The salary range reflected is based on a primary work location of Berkeley Heights, New Jersey. The actual salary may vary for applicants in a different geographic location.