Director, Retail Marketing

Scope

This is an opportunity to join a high-impact marketing team focused on advancing key business priorities across North America Insurance.

We are seeking a senior strategic marketing professional to lead retail marketing across North America Insurance. The role will serve as a senior advisor to the business leadership across the retail organization, and oversee a broad portfolio spanning Property, Casualty, Financial Lines, M&A, and other core retail business lines.

The Director will partner closely with business stakeholders across the retail organization to develop and execute integrated marketing strategies that strengthen broker and client engagement, elevate market visibility, and support business growth priorities.

This role requires a highly collaborative marketing professional who can operate strategically while driving execution across campaigns, thought leadership, events, communications and engagement initiatives. The ideal candidate brings strong commercial acumen, leadership experience, and the ability to navigate a fast-paced environment.

The role will work closely with product, distribution, communications, events, and business teams across North America and will bring structure, prioritization, and strategic alignment to marketing efforts across the retail business.

The role reports to the Chief Marketing & Communications Officer, North America Insurance.

Key Responsibilities:

• Partner closely with retail business leadership and key stakeholders to support growth objectives through strategic marketing programs.

• Build integrated marketing plans that strengthen broker and client relationships, while elevating market visibility across the retail business.

• Develop and own the positioning and messaging for AIG’s commercial capabilities, translating complex products into a clear, differentiated narrative for broker and client audiences.

• Partner with product and distribution teams to ensure coordinated, consistent messaging and programming across retail and wholesale broker channels.

• Collaborate with the communications and media relations teams to strengthen executive visibility and thought leadership for retail leadership.

• Partner with the broader marketing team to ensure retail marketing programs are integrated into enterprise campaigns and the overall AIG brand strategy

• Establish structure and forward planning across the retail marketing function

• Manage and develop a high-performing marketing team, providing clear direction, development opportunities, and a strong culture of accountability and excellence.

• Partner with the Canadian marketing team to support alignment across North America marketing initiatives

• Operate at pace with a strong focus on executional excellence and continuous improvement across all programs

• Remain current on emerging AI trends, tools, and best practices relevant to marketing and communications

Job Requirements:

• 12+ years in B2B marketing, insurance, financial services, professional services, or related industries

• Experience working closely with senior business stakeholders in a matrixed organization

• Proven experience developing and managing high-performance teams

• Strong background in integrated marketing strategy, campaigns, broker engagement, events, and communications

• Proven product marketing experience, including go-to-market planning, product positioning, launch execution

• Strong commercial mindset with the ability to connect marketing initiatives to business priorities and growth objectives

• Excellent communication, collaboration, and stakeholder management skills

• Ability to balance strategic thinking with hands-on execution across multiple marketing initiatives and priorities

Education:

• Bachelor’s degree required (Business, Economics, Finance, Marketing or related field). Advanced degree (MBA or equivalent) is a plus

For positions based in NJ, the base salary range is $180,000 - $195,000. For positions based in Illinois, the base salary range is $175,000 - $190,000 and the position is eligible for a bonus in accordance with the terms of the applicable incentive plan. In addition, we’re proud to offer a range of competitive benefits, a summary of which can be viewed here: : 2026 Benefits Overview ( Your actual compensation will be dependent on your skills, experience, and qualifications.

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At AIG, we value in-person collaboration as a vital part of our culture, which is why we ask our team members to be primarily in the office. This approach helps us work together effectively and create a supportive, connected environment for our team and clients alike.

Enjoy benefits that take care of what matters

At AIG, our people are our greatest asset. We know how important it is to protect and invest in what’s most important to you. That is why we created our Total Rewards Program, a comprehensive benefits package that extends beyond time spent at work to offer benefits focused on your health, wellbeing and financial security—as well as your professional development—to bring peace of mind to you and your family.

Reimagining insurance to make a bigger difference to the world

American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world’s most far-reaching property casualty networks. It is an exciting time to join us — across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers. At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential. We invest in our largest asset, our people, through continuous learning and development, in a culture that celebrates everyone for who they are and what they want to become.

Welcome to a culture of inclusion

We’re committed to creating a culture that truly respects and celebrates each other’s talents, backgrounds, cultures, opinions and goals. We foster a culture of inclusion and belonging through learning, cultural awareness activities and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion. The talent of our people is one of AIG’s greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.

AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.

AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities. If you believe you need a reasonable accommodation, please send an email to View email address on click.appcast.io.

Functional Area:

CM - Communications

AIG Employee Services, Inc.