Omni-Channel Brand Marketing Manager
Safeway
Why choose us? Are you ready to take the next step in your career? Join us for an exciting opportunity at Albertsons Companies, where innovation and customer service go hand-in-hand! At Albertsons Companies, we are looking for someone who’s not just seeking a job, but someone who wants to make an impact. In this role, you’ll have the opportunity to lead, innovate, and contribute to the growth of a company that values great service and lasting customer relationships. This position offers the chance to work in a fast-paced, dynamic environment that’s constantly evolving. Main Responsibilities At Albertsons Companies we aspire to build customers for life. Towards that effort, Albertsons seeks to modernize our brand and transform the way in which Marketing impacts and drives growth for the organization. We have world class national marketing capabilities and scale, that we need to leverage to increase customer and brand‑led strategy, marketing effectiveness and efficiency. This Marketing Manager will sit within the Brand Integrated Marketing & Planning team, which will be instrumental to managing and implementing effective Go‑To‑Market strategies and Brand strategy projects and national campaigns for the organization. Do you have a strategic mindset with the ability to manage various campaigns and priorities? Can you earn trust through a mix of command & collaboration? Can you thrive in a matrixed organization drawing from many teams & stakeholders to get a common goal? If so, then you will excel in this role. The position will be based in Pleasanton, CA. Drives strategic marketing initiatives to align with enterprise goals, partnering across teams to influence priorities and deliver impactful outcomes Manage strategic marketing projects in support of national and consumer facing omni‑channel marketing campaigns including: Developing omni‑channel briefs for partner agencies and cross‑functional internal teams Developing communication strategy, messaging frameworks and ongoing content guidance for marketing campaigns and initiatives Managing all projects to ensure they meet objectives and are delivered on time and within budget Facilitating cross functional meetings to execute omni‑channel marketing plans and keeping all key stakeholders and project team members on track and informed of project strategic priorities and goals along the way Conduct, evaluate and synthesize competitive research, market intelligence, trends, and industry best practices to help prepare recommendations for various marketing initiatives Write and manage consumer insights testing with key partners Manage content creation to support channel strategy and integrated marketing communications plan Be a team player willing to jump in and help on special projects and other initiatives as needed Liaise with business, channel strategy, and creative content development on a variety of marketing projects and campaigns We Are Looking For Candidates Who Possess The Following Bachelor’s degree required Minimum 5‑7 years’ experience in brand marketing strategy or integrated marketing, preferably at internal marketing organizations working with brand, creative, and performance partners. Experience in digital marketing, ecommerce, consumer research and/or strategy preferred Ability to understand and connect assigned work to larger enterprise goals, possessing the ability to prioritize and influence outcomes across teams Demonstrated expertise in managing programs and supporting marketing campaigns A curious mind eagerly able to assimilate various forms of research and insights and translate into actionable information to guide recommendations Solid understanding and experience with business & customer data analytics to inform strategy and influence outcomes Adept at evaluating and guiding creative development from concept to inception Strong presentation building skills, well versed in taking complex information and translating into digestible material for broad organizational use Independent‑minded, self‑motivated, strong interpersonal skills to build cross‑functional relationships, can work under ambiguity Strong, collaborative, and open‑minded approach, willing to partner up, down and across teams to build relationships and realize goals in a complex matrixed organization Highly organized and deadline driven able to juggle various projects with competing priorities Agile problem solver: able to operate independently, pivot quickly, and adjust to changing project needs or new information Effective time management skills: ability to prioritize, delegate and meet deadlines Excellent listening, presentation, and written and verbal communication skills We Also Provide a Variety Of Benefits Including Competitive wages paid weekly Access to up to 50% of your earned wages before payday, via our partnership with Stream Associate discounts Health and financial well‑being benefits for eligible associates (Medical, Dental, 401k and more) Time off (vacation, holidays, sick pay). For eligibility requirements please visit myACI Benefits Leaders invested in your training, career growth and development An inclusive work environment with talented colleagues who reflect the communities we serve #J-18808-Ljbffr Safeway
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