Senior Marketing Manager, Demand Generation

Job Description

Job Description

The Opportunity We are seeking a hands-on Senior Marketing Manager, Demand Generation to lead marketing campaigns from strategy through execution. This role will develop demand generation initiatives that produce qualified leads, support sales, and contribute to revenue growth.

The ideal candidate brings strong B2B or software marketing experience, excellent analytical skills, and the ability to succeed in a fast-paced environment. This position is suited for an active, detail-oriented marketer who is equally comfortable developing strategy and executing the work directly.

Compensation: $115,000–$130,000 annually

Work Arrangement: Remote, with occasional attendance at the Duluth office as requested. Candidates must live in Duluth or within a reasonable commuting distance.

Location: Duluth, Georgia, United States

What You’ll Do:

• Develop and execute marketing strategies that generate demand for the company’s solutions and services.

• Own demand generation campaigns from initial strategy through hands-on execution, measurement, and optimization.

• Create and manage targeted campaigns across events, social media, digital advertising, and other relevant channels.

• Collaborate with product, sales, and customer service teams to develop materials supporting the prospect-to-client lifecycle.

• Monitor campaign performance, report on results, and use data to refine marketing strategies.

• Stay current on B2B marketing trends, best practices, and developments affecting the company’s target markets.

• Balance strategic planning with detailed execution in a fast-paced, dynamic environment.

What You Bring

• Bachelor’s degree in Marketing, Business, or a related field.

• At least five years of marketing experience, with a focus on B2B or software marketing.

• A proven record of developing and executing successful marketing campaigns.

• Hands-on demand generation and multi-channel campaign management experience.

• Proficiency with marketing automation tools, CRM systems, project management, and related marketing technologies.

• Strong analytical and strategic-thinking skills, including the ability to use performance data to optimize campaigns.

• Excellent communication, collaboration, and interpersonal skills.

• Ability to work independently and cross-functionally in a fast-moving environment.

• Residence in Duluth, Georgia, or within a reasonable commute of the Duluth office.

• Willingness to attend the Duluth office when requested.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.