Marketing Brand Manager

Job Description

Job Description

The Marketing Brand Manager is responsible for developing and executing integrated marketing strategies across Independent Stave Company's six distinct wine barrel brands and three oak alternative brands. This role encompasses brand management, digital marketing, content creation, and event marketing to support sales growth and maintain brand consistency across all customer touchpoints.

Key Responsibilities:

Brand Marketing & Strategy

• Develop and execute strategic marketing campaigns for six wine barrel brands for North America. Three brands globally.
• Manage customer experience initiatives across all brand touchpoints
• Provide sales staff support including printed materials, digital assets, training materials, and customer gifts / SWAG.
• Ensure consistent brand voice, messaging, and visual identity across all marketing communications
• Lead new product launch campaigns

Digital & Web Management

• Design, build, and maintain all company brand and sales websites
• Manage website content, updates, and performance
• Oversee digital marketing initiatives across all brand properties

Content Creation & Communications

• Manage social media content creation and delegate posting to admin
• Write copy for press releases, executive communications, marketing materials, websites and others as necessary
• Manage and clearly communicate creative design project needs with in-house graphic designer.
• Develop advertising ideas for industry publications
• Design and execute email marketing campaigns

Performs other duties and responsibilities as assigned to support the department’s goals and operations.

Benefits
Independent Stave Company offers competitive compensation and benefits to employees at each of our facilities. Domestic benefits include:

• Medical Insurance
• Dental Insurance
• Life Insurance
• Short Term Disability
• Long Term Disability
• Paid Vacation
• 401(k) (Employer match equal to 50% of your "eligible contributions.")

We maintain a drug-free workplace and perform substance abuse testing and background verification checks as permitted by state law.

Independent Stave Company is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.