Customer Marketing Lead

Opportunity We are looking for a Customer Marketing Lead to join our dynamic Marketing team at Adobe! This role stands out as it drives the creation and delivery of flawless, coordinated marketing plans for a specific focus area. You'll work closely with the Sr. Director coordinating the broader program portfolio, bringing outstanding critical thinking, deep customer understanding, and world-class cross‑functional leadership. You will operate independently while ensuring shared alignment at key landmarks. As a strategic partner to business and creative leaders, you will translate customer insights and business objectives into ambitious, customer‑first marketing programs that deliver measurable impact. What You’ll Do Own and lead integration of Express product/offers into BP&C customer marketing audience strategy (e.g., a key product area, segment, lifecycle stage, or top initiative). Translate business objectives and customer insights into actionable coordinated marketing plans and program delivery. Develop coordinated briefs, strategic recommendations, and messaging frameworks for your priority area. Partner with PMM, Product, Brand Studio, Media, Web, Analytics, and International teams to bring work to life. Lead cross‑functional execution across channels, creative development, and customer touchpoints. Drive alignment and clarity on your priority with senior partners, advancing risks, trade‑offs, and dependencies. Measure performance, connect results to important metrics, and apply insights to future planning. Mentor junior team members, helping develop strategic capability across the field. Collaborate with the Director and Sr. Director on shared initiatives, contributing to strategic frameworks and long‑range planning. What You Need to Succeed 10‑12+ years of experience in coordinated marketing, customer marketing, or lifecycle strategy. Proven ability to lead complex programs independently and deliver measurable results. Strong critical thinking, cross‑functional influence, and executive‑ready communication skills. Ability to synthesize customer insights, business objectives, and creative strategy into cohesive plans. Experience guiding creative and channel strategy across awareness, engagement, conversion, and retention. Recognized as a strong collaborator and strategic partner across multiple teams. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI - and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience. Expected Pay Range Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $140,100 -- $261,150 annually. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $180,300 - $261,150. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short‑term incentives are in the form of sales commission plans. Non‑sales roles starting salaries are expressed as base salary and short‑term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long‑term incentives in the form of a new hire equity award. State‑Specific Notices California Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Colorado Application Window Notice: If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts Massachusetts Legal Notice: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #J-18808-Ljbffr