B2B Sales Team Lead

Job Description

Job Description

Ready to be a woom B2B Sales Leader? Join Our Team! 

Are you a strategic Sales Leader who thrives on building partnerships and unlocking new growth opportunities?

Do you have a passion for building community and helping more families experience the joy of riding bikes? At woom, we're not just making bikes; we're inspiring confidence, joy, and freedom for riders big and small.

We're looking for a B2B Sales Leader who can bring leadership, vision, and collaboration to our growing team. You’ll lead the strategy and growth of woom’s sales channels, expanding our reach while ensuring our partners and customers experience the very best of the woom brand.

What You’ll Do

As a B2B Sales Leader , you’ll:

• Lead Sales Strategy: Develop and execute the overall sales strategy across channels, including direct B2B partnerships, key accounts, and emerging opportunities that expand woom’s reach.

• Grow Strategic Partnerships: Identify, develop, and nurture high-impact partnerships with retailers, organizations, and strategic accounts that align with woom’s mission.

• Build and Guide a High-Performing Team: Lead, mentor, and support the B2B sales function, fostering a culture of collaboration, accountability, and growth.

• Drive Revenue Growth: Set ambitious sales targets, analyze performance, and implement strategies that consistently deliver measurable results.

• Onboard New Accounts: Grow our sales pipeline by identifying and onboarding new accounts to serve as our brand ambassadors. 
  

• Collaborate Cross-Functionally: Partner closely with Marketing, Sales Operations, Finance, and Supply Chain teams to align forecasts, pricing strategies, in store marketing, and promotional efforts.

• Optimize Sales Operations: Evaluate processes, systems, and tools to improve efficiency, scalability, and partner experience.

• Leverage Data for Decision-Making: Analyze sales trends, forecasts, and performance metrics to guide strategy and uncover new opportunities for growth.

What You Bring to the Woom Wheelhouse

You're more than just a Sales Leader; you're a strategic thinker and relationship builder ready to make a difference.

• 8-10+ years of experience in B2B sales, channel sales, or account management, preferably within consumer goods, retail, or e-commerce.

• Proven track record of building and scaling sales channels and partnerships that drive significant revenue growth.

• Experience leading and developing high-performing sales teams. This person can both unlock new partnerships and also force multiply the team’s output.

• Exceptional relationship-building and negotiation skills with both internal teams and external partners. 
• Data driven mindset with an understanding of the P&L to both drive revenue but also expanded profit margins

• A proactive, entrepreneurial mindset and the ability to thrive in a dynamic, fast-growing environment.

• Passion for woom’s mission to inspire confidence, independence, and a love of cycling in children worldwide.
  

Bonus Points (woom Wishes!)

• Experience working with independent retailers or specialty sporting goods channels.

• Knowledge of the cycling or outdoor recreation industry.

• Experience with international or multi-channel sales strategy.

• Familiarity with CRM platforms and sales forecasting tools.

• Passion for sustainability, outdoor activity, or family-focused products.

Why You’ll Love Rolling With Us

• Competitive salary and benefits

• Generous healthcare options

• Paid time off that encourages balance and adventure

• Discounts on woom bikes and gear (for you and your family!)

• Learning and Development opportunities

• A mission-driven role with the chance to impact childhood experiences worldwide

More About woom

We build bikes for children, not just smaller versions of adult bikes. From balance bikes for toddlers to first gears and beyond, our bikes are designed with kids in mind — lightweight, safe, and made to grow with them.

At woom, we believe every child deserves the freedom and confidence that comes from learning to ride. Our products are built to inspire joy, create memories, and empower families.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.