Product Manager, Content Platforms & Automation

Job Overview

The Content Platforms & Automation Product Manager is part of a new technology focused team within Marketing and will lead the product strategy, roadmap, and delivery of marketing planning, content process automation, and Digital Asset Management (DAM) capabilities at Keurig Dr Pepper. This role drives capability transformation at scale, improving speed to market, reuse, governance, and operational confidence across content workflows from intake through activation and measurement (including packaging, e-commerce, and marketing). This role will also build the data foundation required to optimize content creation and personalization by ensuring inputs are captured consistently, assets are organized with strong metadata and taxonomy, and performance signals are integrated into the MarTech stack, establishing data standards for improved content reuse, and smarter creative, audience- and channel-level decisioning.

Operating as the voice of the marketer, this leader aligns cross‑functional stakeholders around durable, scalable product outcomes while setting vision, guiding teams, and aligning Marketing, Content, IT, and agency partners around durable product outcomes.

Role Scope

• Develop and socialize a multi-year product vision and roadmap for end-to-end content and marketing workflows and DAM capabilities.
• Deliver enterprise-level improvements in cycle time, asset reuse, compliance confidence, and operational efficiency.
• Collaborate to drive adoption and standardization across brands, categories, and teams through strong change leadership.
• Drive cross-functional collaboration across Marketing, agency partners, IT, and Legal to align requirements, manage risk, and accelerate delivery.
• Elevate DAM as the system of record through improved metadata governance, taxonomy, and platform integration.
• Establish the foundation and partner with agentic content creation teams to scale GenAI-enabled content automation.

Total Rewards

• Salary range $96,800 - $140,000
• Actual placement within the compensation range may vary depending on experience, skills, and other factors
• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

Requirements

• 6+ years of experience in product management, platform ownership, or marketing technology leadership.
• Bachelor’s degree in Business, Marketing, Technology, Engineering, or a related field, or equivalent practical experience.
• Significant experience in product management, typically including ownership of complex, technical, or platform products; content platforms, workflow, and/or DAM capabilities.
• Deep understanding of Adobe, marketing operations and content production lifecycles.
• Demonstrated success influencing colleagues and driving change in matrixed environments.
• Strong product, analytical, and communication skills.

Preferred Qualifications

• Experience with applied AI and agentic workflows (agents), with ability to prototype and build lightweight applications/automations (e.g., APIs, low-code tools, or scripts) to validate use cases and accelerate delivery.
• Familiarity with regulated or compliance-driven content reviews and workflows.
• Exposure to AI- or GenAI-enabled content automation use cases.

Company Overview

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper, Canada Dry, Mott’s, A&W, Peñafiel, GHOST, 7UP, Snapple, Clamato and Core Hydration. Our global coffee business spans more than 100 markets and includes the leading Keurig single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law

A.I. Disclosure:

KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to ***email_hidden*** in lieu of clicking Apply. Please include the job title and location or Job ID # in the email subject line in order for your email application to be considered.

Total Rewards

Requirements

Company Overview