Regional Sales Manager - PNW

Regional Sales Manager – PNW (Washington, Oregon, Idaho, NoCal)

Regional Sales Manager – PNW will be responsible for driving revenue growth across company's full portfolio, including LED, Commercial Displays, Microsoft Teams Rooms solutions, and Interactive Flat Panels. This role is focused on developing the PNW territory through strategic channel partner relationships, key end-user engagements, and proactive go-to-market initiatives.

Key Responsibilities

Territory Ownership:

Manage all sales activities within the assigned PNW region, including identifying new business opportunities and expanding existing accounts.

Channel Partner Development:

Recruit, train, and support value-added resellers (VARs), system integrators, and distributors. Drive joint business planning and quarterly growth initiatives.

End-User Engagement:

Build and maintain relationships with enterprise, education, and public sector end-users. Understand client needs and recommend tailored solutions.

Solution Selling:

Promote and sell portfolio:

• LED Video Walls (indoor/outdoor, fine pitch)
• Commercial Displays (digital signage, kiosks)
• Microsoft Teams Room Systems (MTR-certified bundles)
• Interactive Flat Panels (IFPs for collaboration and education)

Forecasting & Reporting:

Deliver accurate sales forecasts, track pipeline progress in CRM (e.g., Salesforce), and report regional performance metrics to leadership.

Market Intelligence:

Monitor competitor activity, pricing, and market trends. Provide product feedback and insights to internal product and marketing teams.

Requirements

Experience:

• Minimum 5 years of B2B sales experience in AV, display technologies, or UC/collaboration solutions. Experience in selling to or through the channel is a must.
• Knowledge:
• Strong understanding of the AV ecosystem, LED, IFPs, Microsoft Teams Room systems, and commercial displays.

Skills:

• Strategic selling and territory planning
• Excellent communication and presentation skills
• Strong negotiation and closing capabilities
• CRM proficiency (e.g., Salesforce)

Travel:

Willingness to travel up to 50% across the PNW

Preferred Qualifications:

• Existing relationships with regional VARs and system integrators
• Experience working with collaboration platforms (Microsoft, Zoom, Google)
• Familiarity with AVIXA standards or CTS certification a plus

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and requirements.

Equal Employment Opportunity Policy:

Birddog Talent, LLC. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.