Go-to-Market Coordinator

Headquartered in Birmingham, Alabama, Moultrie ( ) is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsessing about the details, and going the extra mile to show our users we love them. Moultrie is customer-driven - hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience.


We are guided by the following principles: Customer Obsession.; Excellence is the Standard.; Bias for Action.; Act Boldly.; Deliver Results.; Hire and Develop the Best.; Be Curious and Learn.; Win as a Team

Job Summary


The Go-to-Market Coordinator provides hands-on execution and operational support across Moultrie's Go-To-Market team. This role manages creative asset organization assists with product launches, app launches, marketing campaigns and content creation. Seasonally, the tasks and projects will vary, and include but are not limited to: placing product orders, updating slide decks and project trackers, updating process documentation, regularly updating / maintaining asset libraries used by other Moultrie Teams, updating product spec sheets, auditing website copy, sending assets to retailers, picking up orders from our Distribution Center, shipping product to partners, ordering supplies, inventorying product samples and packaging, and more.

Job Responsibilities


GTM & Launch Support

• Manage GTM launch task tracking in Asana, flag risks, and keep deadlines on track.
• Document process and requirements for retail fixtures, in-store resets, and print material production.
• Coordinate creative requests and track asset development through approval in PageProof.
• Own proofreading and content QA for launch materials and digital assets.
• Use AI tools (Claude preferred) to speed up documentation, reporting, and asset organization work.
• Document GTM meetings, including decisions, action items, owners, and deadlines.
• Take on additional GTM or channel marketing tasks as delegated by GTM Managers.
• Strong interest in developing deep product knowledge, including staying current on product iterations year over year - able to tell a 2025 model from its 2026 version by sight and spec.

Asset & Brand Resource Management

• Own content organization for PDP Asset Collections in Bynder DAM system.
• Audit PDP content and assets for accuracy and consistency across folders.
• Own and maintain the Moultrie Media & Asset Library on SharePoint ensuring resources remain current, organized, accurate, and easy to find.

Retail & Competitive Research

• Conduct local off-site retailer visits as needed for competitive, packaging, merchandising, and GTM research.
• Capture and organize photos and information on company and competitive products, packaging, pricing, displays, shelf placement, promotions, and other relevant activities.
• Organize findings so they can be easily used by GTM, Creative, Product, and Sales.

Product Samples & Logistics

• Organize and maintain physical product and packaging samples in the office and GTM warehouse storage area.
• Coordinate product/sample shipments from HQ, including larger launch or retailer shipments.
• Maintain shipment documentation, tracking information, and appropriate presentation/unboxing standards.
• Own inventory and replenishment of GTM shipping materials.
• Proactively identify shipping, inventory, or fulfillment risks and resolve or escalate as needed.

Job Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• 3-5 years of marketing, GTM, or creative operations experience.
• Self motivated individual with a high bias for action who can figure out an unfamiliar task (sourcing a vendor, packaging and shipping materials, building a process from scratch) and manage their own workload across competing deadlines.
• Hands-on experience owning or administering a digital asset management system (Bynder preferred) - Has built or restructured taxonomy, naming conventions, and permissions.
• Strong organizational, communication and documentation skills; writes clear, usable process docs and reference materials.
• Comfortable using AI tools (Claude or ChatGPT preferred) and project management tools (Asana preferred) in daily work.
• Proficiency with Microsoft Office, PowerPoint, Excel and digital asset management systems (Bynder preferred).
• Ability to lift, carry, push, and/or pull up to 50 pounds as required to perform the essential functions of the position, with or without reasonable accommodation.
• Comfortable working in office and warehouse environments with extended periods of standing or physical activity.
• Ability to travel locally to retailers and distribution center independently or as a team.

Essential Job Function

• Experience working with retail, ecommerce, or digital marketing teams.
• Basic web design experience.
• Interest in the hunting, outdoor, or technology industries.

We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.


We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.
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