Creative Lead, Organic Growth & Storytelling

Role Description

Since we launched our app in 2019, we’ve reached 5M customers, raised over $240M in funding, scaled our annual revenue more than 70X, and became profitable in early 2024 – just 7 years into our operating history, in spite of challenging macro conditions and in a hyper-competitive $2T U.S. market.

Your job will be to think about what our customers actually need (or want) to hear from us, and how to fundamentally change how we speak to and care for them. Whether you’re crafting email sequences, push notifications, navigating a subreddit thread, or shaping how we talk about a new feature launch, you will be the voice of Jerry. And you will help us earn our brand and cultivate an enduring community.

We need someone who knows how to talk about a brand in ways that make people feel something and take notice.

• Phase 1: Overhauling our existing customer communications, including our CRM, email, SMS, and in-app copy.
• Taking our messaging from functional and direct to value-additive and relationship-driven.
• Working closely with our Product, Design, Growth, and Customer Insights team to understand how to build trust, engagement, and drive long-tail conversion.
• Phase 2: Expanding your scope to drive customer growth and build brand affinity through producing other creative organic content (e.g. social media, etc).

Qualifications

• A copywriting virtuoso: Ability to translate complex, dry, and even stressful topics into engaging, human, and accessible copy.
• A T-Shaped marketer: Deep expertise in copywriting, audience development, and product positioning, with a good sense of the social media landscape and community dynamics.
• A first principles thinker: Ability to take qualitative data and user pain points and turn them into resonant, empathetic marketing copy.
• Comfortable with discomfort: Experience in fast-growing startups and ability to champion the unmeasurable value of a great brand experience.

Requirements

• 7+ years of experience in creative marketing with a focus on organic growth and a copy lean.
• Proven track record with organic channels like email, SMS, and social.
• Experience working with consumer brands.
• A portfolio showcasing both your writing and creative craft.
• Bachelor's Degree.

Benefits

• Comprehensive benefits package including health, dental, and vision coverage.
• Paid time off and paid parental leave.
• 401(K) plan with employer matching.
• Wellness benefits.
• Equity opportunities may also be part of your total rewards package.