Growth Marketing Creative Producer

Role Description

We are looking for a Growth Marketing Creative Producer to fuel our performance marketing engine with a steady stream of high quality, insight-driven creative. You’ll partner closely with the performance growth marketing and creative teams to keep our content pipeline moving and our messaging sharp. This role includes both research and production; a portion of your time goes into understanding what makes our audience(s) unique, and the remainder goes into turning those insights into resourceful, high-performing assets. Ultimately, this role will help Brightside reach more people who need mental healthcare by making sure our creative resonates.

What you’ll be doing as Growth Marketing Creative Producer:

• Research & Insights (25-50%)
  • Analyze the performance of existing creative to understand what is working and not working in the market.
  • Track competitor messaging and creative trends across the behavioral health and broader DTC healthcare landscape.
  • Mine intake data and free-text fields for language, pain points, and patterns that can directly inform creative.
  • Stay plugged into social media trends and platform shifts (TikTok, Instagram, Reels, etc.) to spot what’s resonating in real time.
  • Build and refine audience archetypes, personas, and segments to guide performance marketing direction.
• Asset Production (50-75%)
  • Translate research and audience insights into creative briefs and concepts.
  • Produce a steady cadence of 5–10 new assets per week across formats including video, UGC-style content, static, and more.
  • Use AI tools and other modern production tools to move fast without sacrificing quality.
  • Manage multiple deliverables at once, prioritizing based on performance data and business needs.
  • Partner with performance marketing to test, iterate, and double down on what’s working.

Qualifications

• 3+ years focused on content marketing specifically, including hands-on experience overseeing organic social and other owned content channels.
• Bring a pragmatic mindset, caring more about performance and resonance than polish for polish's sake.
• Roll up your sleeves as a genuine doer who gets things done.
• Use AI and other modern tools to produce creative work efficiently.
• Stay genuinely curious about people, including what motivates them, what resonates with them, and why.
• Bring hands-on creative production experience, such as video editing or content creation.
• Lean on data to guide creative decisions, pulling insights from surveys, intake data, and performance metrics.
• Manage complexity across multiple projects and formats while thriving in a fast-paced environment.
• Care deeply about mental health and feel energized by mission-driven work that actually changes lives.
• Social media power user with a pulse on trends.

Benefits

• A competitive salary and a performance-based bonus model.
• Stock options so you have equity.
• Fully paid for comprehensive health care (medical, dental, vision).
• Pet Insurance.
• Life Insurance & Short / Long Term Disability.
• 401k Plan.
• Unlimited PTO and sick leave.
• Paid Parental Leave.
• Work remotely and whatever schedule works best for you.
• Additional memberships and perks.