Senior UGC Creative Producer

Role Description

Pragmatike is recruiting on behalf of a fast-growing AI consumer technology company seeking a Senior UGC Creative Producer to lead the production of high-performing user-generated content that drives global customer acquisition. This is a highly hands-on role for a creative producer who thrives in fast-paced environments and enjoys turning ideas into high-volume, high-impact content.

You'll own the full creative production process—from concept development and scripting to creator management, production, and performance analysis—working closely with growth, product, and marketing teams. You'll play a key role in scaling one of the company's primary growth channels by creating engaging content for platforms such as TikTok, Instagram, Meta, and other emerging social channels.

What You'll Do

• Lead the end-to-end production of UGC and short-form video content for paid and organic social campaigns.
• Generate creative concepts, write scripts, storyboards, hooks, captions, and platform-native copy in English.
• Source, brief, and manage creators, influencers, actors, and production partners.
• Direct video shoots from planning through final delivery, including casting, locations, props, and on-set creative direction.
• Build scalable production workflows that enable high-volume content creation while maintaining quality.
• Manage relationships with external agencies, production vendors, and UGC platforms.
• Collaborate closely with product, growth, and marketing teams to rapidly test new creative concepts.
• Analyze campaign and creative performance to continuously optimize future content.
• Stay ahead of social media trends, competitor campaigns, and emerging content formats.

Qualifications

• Proven experience producing high-volume UGC and short-form video campaigns for B2C consumer brands.
• Exceptional written English with demonstrated experience writing high-performing social media and TikTok copy.
• Strong understanding of TikTok, Instagram, Meta, and short-form content best practices.
• Experience managing creators, influencers, production teams, and external creative partners.
• Ability to independently lead the full production process from concept through delivery.
• Strong understanding of performance marketing and using campaign data to guide creative decisions.
• Experience building scalable creative workflows and production processes.
• Highly organized, proactive, and comfortable working independently in a fast-moving environment.
• Excellent communication skills and fluent English.

Nice to Have

• Experience working on AI-powered, consumer subscription, social, entertainment, or communication products.
• Experience building and managing creator or influencer networks.
• Background producing campaigns that directly drove app installs, subscriptions, or measurable business growth.
• Familiarity with creator contracts, usage rights, production budgets, and content operations.
• Strong visual storytelling skills and an eye for high-quality creative.
• Startup or high-growth company experience.

Benefits

• Competitive compensation.
• Flexible working hours.
• Generous vacation policies.
• Fully remote setup.
• Opportunity to shape the creative strategy behind a globally recognized AI consumer product.