Lifecycle Marketing Specialist

Lifecycle Marketing Specialist Geviti is a next-generation health optimization platform helping individuals take control of their health through advanced diagnostics, AI-driven care planning, and personalized clinical support. Our members benefit from custom lab panels, continuous biomarker tracking, wearable integration, and tailored interventionsincluding hormone optimization, peptide therapies, supplements, and evidence-based lifestyle strategies. We're setting a new standard in proactive, precision-based caredesigned not just to treat illness, but to optimize health and longevity. The Opportunity We're looking for a hands-on Lifecycle Marketing Specialist to execute Geviti's email, SMS, and CRM strategy across the full member journey, from lead nurture and post-consult conversion through onboarding, retention, upsell, referral, and winback. You'll build and optimize the lifecycle engine that moves people from first touch to purchase, purchase to activation, and activation to long-term membership value. You'll work closely with marketing, sales, member experience, product, design, and clinical teams to deliver timely, personalized, conversion-focused communications that help prospects and members understand the value of Geviti. This is not a newsletter-only role. We need someone who can write clearly, build flows, analyze performance, segment audiences, and use AI tools to move fast without sacrificing quality. While there is an opportunity for this to be a remote-first role, candidates willing to be present in our Gilbert, AZ office on a hybrid basis will be prioritized. Key Responsibilities Build and manage automated lifecycle journeys across email and SMSincluding lead nurture, post-consult conversion, abandoned checkout, browse abandonment, post-purchase onboarding, member activation, referral, winback, and reactivation. Build reorder, replenishment, and follow-up campaigns timed to dosing protocols and panel cycles, plus upsell and cross-sell programs across products, panels, tests, and services. Create high-performing email and SMS campaigns that are clear, compliant, educational, and conversion-focused. Develop segmentation strategies based on customer goals, purchase behavior, engagement, funnel stage, location, health interests, and member lifecycle stage. Translate Geviti's positioning into personalized messaging across longevity, weight loss, hormones, testosterone, performance, menopause, gut health, and general health optimizationincluding member education tied to clinical protocols and bloodwork results. Design and run campaign tests across subject lines, hooks, offers, CTAs, timing, audience segments, and message formats. Use AI tools to accelerate campaign development, personalization, testing, reporting, and content repurposing. Track, report, and improve performance across key lifecycle metrics, including open rate, click rate, conversion rate, booked consults, show rate, purchase rate, activation rate, referral rate, churn, upsell revenue, and LTV. Collaborate with design and web to build landing pages, email assets, and post-click experiences that convert; partner with member experience to improve activation and retention; partner with the Head of Marketing to turn campaign ideas into repeatable, revenue-generating systems. Maintain CRM hygiene, campaign QA, tagging logic, and documentation so the lifecycle system can scale cleanly. Required Qualifications 24+ years in lifecycle, CRM, retention, growth, or email/SMS marketingideally at a DTC, subscription, membership, or health/wellness brand. Hands‑on experience building automated customer journeys across email and SMS in platforms such as Klaviyo, HubSpot, Customer.io, Braze, Iterable, Attentive, or Postscript. Strong copywriting ability with a clear, persuasive, customer‑first voice. Strong understanding of segmentation, personalization, A/B testing, and funnel optimization. Ability to analyze campaign performance and turn insights into action. Experience working cross‑functionally with marketing, sales, product, design, and customer/member experience teams. Comfortable moving fast in a startup environment with strong attention to detail and rigorous campaign QA. Comfortable using AI tools to improve speed, personalization, and output quality. Why Join Geviti? Full autonomy to test ideas and see your work directly impact our growth and the lives of people we serve Hybrid or remote role with schedule flexibility and autonomy Join a high‑impact, mission‑driven team redefining modern healthcare Help shape one of the most advanced longevity‑focused platforms in the U.S. #J-18808-Ljbffr Geviti Inc