Senior Director, Growth Marketing

Company Description

WHO WE ARE

Equinox is a category of one, setting the global standard for luxury health, wellness, and hospitality. Our spaces are intentionally elevated, our standards uncompromising, and our expectations high. We attract people who take pride in excellence, care deeply about quality, and want to be part of something that feels different the moment you walk through the door.

We are builders, operators, and innovators who believe great environments and meaningful human connection change lives. Diversity, belonging, and ownership aren’t slogans here, they’re how we work. At Equinox, colleagues don’t just support the business; they shape the future of wellness. Because for us, it’s not fitness. It’s life.

WHAT WE DO

We create premium, immersive experiences where performance, hospitality, design, and human connection converge—and every detail matters. This is not a traditional fitness environment. It is a place where high standards, accountability, and pride in craft define the work.

Fueled by an entrepreneurial mindset, we trust our people with real responsibility and real impact. Growth is earned through action, learning is hands‑on, and careers are built by those who want to operate at the highest level. At Equinox, we don’t just offer opportunities—we offer long‑term pathways for people who want to do meaningful work in an environment that expects more and delivers more.

Job Description

The Senior Director, Growth Marketing is the enterprise leader for performance marketing strategy across all channels — Paid Social, Programmatic Display/Video, Paid Search (SEM), YouTube, TV, Digital OOH, and emerging media (e.g., Podcasts, Streaming). You will own the growth roadmap, forecasting, and budget allocation , orchestrate our agency partners to execute with excellence, and close the loop between audiences, creative, landing experiences, and business outcomes.

This role partners closely with Marketing Analytics , CRM & Martech , Brand/Creative , Digital (Web/App) , Product , and Business Intelligence teams to set ambitions, measure incrementality, and scale what works. You will lead both an external agency and lean but high-performing team of channel leaders, drive a rigorous test-and-learn culture, and steward a data-driven approach to profitable growth (CAC/ROAS/LTV/payback).

Execution model: Agencies execute day-to-day media; you set direction , pressure-test strategies , and hold partners accountable to velocity of learning and results.

Responsibilities:

• Own channel strategy & portfolio: Define the multi-channel growth strategy, OKRs, and investment mix (prospecting vs. retargeting/loyalty; brand vs. non-brand), including geo and audience prioritization.
• Budgeting, pacing & forecasting: Build bottoms-up forecasts and scenario plans; manage budgets and in-month reallocations to deliver CAC, ROAS, payback, and LTV goals in partnership with Marketing Analytics.
• Agency leadership & vendor management: Set briefs, SLAs, QA standards, and pixel tracking governance; run weekly WIPs/QBRs; manage platform/DSP relationships; pilot betas responsibly and codify learnings for scale.
• Testing agenda & innovation: Own the cross-channel test roadmap (creative systems, audience/1P data, bidding, placements/inventory, frequency & sequencing, incrementality/holdouts) with hypotheses, guardrails, and roll-out criteria.
• Measurement planning & performance storytelling: Partner with Marketing Analytics to define conversion taxonomy, consent-aware tracking (including server-side), dashboards/scorecards, and clear monthly/quarterly readouts; translate insights into decisions.
• Creative feedback loop: Turn auction and audience signals into creative briefs; monitor fatigue and creative win rates; collaborate with Brand/Creative and Digital teams on landing page/CRO alignment.
• Cross-functional leadership: Align growth plans with CRM & Lifecycle, Brand, Product, and Regional teams; ensure channel learnings inform lifecycle messaging and owned experiences.
• Data quality & governance: Ensure data fidelity across pixels/tags, server-side conversions, audience uploads, and offline conversion imports; maintain alerting and acceptance tests.
• Team leadership: Hire, coach, and develop a lean but high-performing team; establish operating rhythms, decision logs, and a culture of curiosity, rigor, and accountability.
• Compliance & brand safety: Champion privacy-safe targeting and measurement (GDPR/CCPA, ATT), and ensure brand suitability across buys and partners.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or related field
• 12+ years in performance marketing with 5+ years leading multi-channel teams and eight-figure budgets across Paid Social, Programmatic, and SEM.
• Proven agency orchestration experience (SLAs, QA, test roadmaps) and strong platform fluency (Meta, TikTok, YouTube/Google, DV360/The Trade Desk, Microsoft Ads; affiliate, CTV, and DOOH networks a plus).
• Deep analytics acumen: partnership with analytics on MMM/MTA/incrementality , comfort with GA4/Adobe and BI (Looker/Tableau/Power BI), and executive command of CAC/ROAS/LTV/payback .
• Track record building scalable creative testing systems and landing page/CRO feedback loops.
• Exceptional communication and executive storytelling; able to influence senior stakeholders and translate complexity into action.
• Working knowledge of privacy-safe measurement (consent modes, server-side conversions, clean rooms) and audience governance.

Pay Transparency: $220K - $250K + bonus

Additional Information

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:

• We offer competitive salary, benefits, and industry leading commission opportunities for club employees
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.