Finance Manager, Marketing

Founded in 1963, Leslie's is the largest and most trusted direct-to-consumer brand in the U.S. pool and spa care industry. We serve the aftermarket needs of residential and professional consumers with an extensive and largely exclusive assortment of essential pool and spa care products. We operate an integrated ecosystem of 900+ retail locations, backyard service and repair, a robust digital platform, and manufacturing and distribution divisions across 35+ states—enabling consumers to engage with Leslie’s whenever, wherever, and however they prefer to shop. With over 60 years of providing best-in-class products and solutions to our customers, we value the development and growth of our team and strive to create a positive and fun atmosphere where all Team Members feel valued and enthusiastic about their contributions to our success. Job Overview The Finance Manager supporting Marketing is a highly strategic and influential leader responsible for driving the financial performance, investment efficiency, and return on marketing spend across all channels. This role reports to the Vice President, FP&A and serves as a key partner to leadership in Marketing, Digital, E‑commerce, and Operations to ensure marketing investments align with company growth and profitability objectives. This position requires a hands‑on, entrepreneurial mindset with strong analytical rigor to optimize marketing ROI, improve customer acquisition and retention economics, support brand initiatives, and ensure disciplined budget management. Responsibilities Financial Planning & Analysis Lead the development of the annual marketing budget and long‑range financial plans across brand, digital, performance marketing, CRM, loyalty, promotions, and media investments. Develop and maintain robust financial models to forecast marketing spend, traffic, customer acquisition, conversion, sales lift, and contribution margin. Partner with Marketing leadership to allocate investments across channels to maximize return and support strategic growth initiatives. Develop and manage the financial model for our Pool Perks Loyalty Program, providing deep insight into customer behavior by segment—including spend patterns, visit frequency, attachment rates, redemption activity, and other key performance indicators—to inform strategy, optimize program economics, and elevate the overall customer experience. Performance Monitoring & Reporting Provide in-depth analysis of marketing performance against budget, forecast, and prior periods. Analyze ROI, ROAS, CAC, LTV, incremental sales, and contribution margin by channel and campaign. Identify variances, risks, and opportunities, delivering actionable insights to senior leadership to guide resource allocation and investment decisions. Develop executive‑ready reporting dashboards and KPIs to measure effectiveness and efficiency of marketing initiatives. Marketing Investment Optimization Cross‑Functional Partnership Build strong relationships with Marketing, Digital, Merchandising, E‑commerce, and Operations teams to align financial and commercial strategies. Collaborate with Marketing and Merch teams to assess promotional impact on margin and inventory. Partner with Accounting to ensure accurate accruals, vendor funding reconciliation, and expense recognition. Team Leadership & Development Promote a culture of accountability, data‑driven decision‑making, and continuous improvement. Establish standardized financial processes and governance for marketing investments. Strategic Initiatives Support transformational initiatives including customer growth strategies, loyalty programs, marketing technology implementations, and omnichannel expansion. Provide financial modeling and scenario planning for new customer acquisition strategies and brand investments. Identify business risks and opportunities related to customer behavior, competitive pressures, and evolving media landscapes. Qualifications Bachelor’s degree in Finance, Accounting, Economics, or related field required. MBA or professional certifications (CPA, CFA) preferred. 5+ years of progressive experience in finance, FP&A, or marketing finance, preferably within retail or consumer‑focused industries. Proven experience in a leadership role managing analysts or cross‑functional projects. Strong expertise in financial modeling, forecasting, and advanced data analysis; advanced proficiency in Microsoft Excel required. Deep understanding of marketing performance metrics (e.g., ROAS, CAC, LTV, contribution margin, customer retention, media efficiency). Strong understanding of retail and omnichannel business models. Exceptional communication and executive presentation skills, with the ability to translate complex financial analysis into clear business insights. Strategic thinker with strong problem‑solving abilities and proactive mindset. Experience with financial planning and business intelligence systems such as: D365, Adaptive, Snowflake, Anaplan, Hyperion, Power BI, and marketing analytics platforms. Benefits Comprehensive medical, pharmacy, dental, & vision plan options. Health savings account (with enrollment in the high deductible health plan option). Health & dependent care flexible spending accounts. Company-paid basic life and AD&D insurance. Voluntary supplemental life insurance. Company-paid short‑term disability and voluntary long‑term disability insurance. Pre‑tax and Roth 401(k) with company match. Paid vacation, sick, and bereavement leave. Paid holidays, including a floating personal day. Employee assistance and wellness programs. Earned Wage access is available, allowing early access to a portion of your earned wages before payday. Product discounts at Leslie’s Retail stores. Leslie’s recognizes a critical component to our continued success is our people. Leslie’s is proud to have a culture of inclusion that seeks to celebrate and embrace the different backgrounds and perspectives that help drive our success and support team members in developing and growing with us. We aim to create a workplace where all team members feel welcomed and valued and inspire each other every day. #J-18808-Ljbffr