Senior Digital Marketing Specialist

We are seeking a highly motivated and data-driven Senior Digital Marketing Specialist to join the ELM (Enterprise Legal Management) Marketing team. This person will serve as a digital and operational backbone for the Demand Generation team, helping execute, optimize, and measure integrated programs that drive awareness, engagement, pipeline, and revenue growth. The ideal candidate combines hands‑on digital marketing expertise, analytical thinking, business acumen, and creative problem‑solving. They are equally comfortable building emails and landing pages, analyzing performance trends, supporting lead routing and campaign reporting in Salesforce, maintaining website analytics and governance, and contributing informed recommendations during campaign strategy discussions. *This role is open to remote. Key Responsibilities Demand Generation and Campaign Execution Support the execution and optimization of integrated demand generation campaigns designed to drive pipeline growth and new customer acquisition. Build, test, deploy, and optimize email marketing campaigns, nurture programs, landing pages, forms, webinar communications, and other digital marketing assets. Partner with Campaign Managers to translate campaign strategy into effective digital experiences and measurable programs. Contribute to audience segmentation, channel planning, testing strategies, and ongoing campaign optimization. Identify opportunities to improve engagement, conversion rates, and campaign effectiveness through experimentation and continuous improvement. Marketing Technology and Lead Operations Support the administration and optimization of Marketo and Salesforce for marketing use cases. Manage campaign setup, tracking, lead routing, lifecycle status, attribution inputs, and reporting processes in partnership with cross‑departmental functions. Troubleshoot digital program and lead flow issues, identify root causes, and coordinate solutions with the appropriate partners. Help improve and automate marketing processes to increase accuracy, scalability, and efficiency. Monitor marketing data quality and support consistent operational best practices across programs. Website and Digital Experience Management Support ongoing website management, content updates, landing pages, forms, and conversion optimization initiatives. Assist in maintaining and developing SEO, AEO & GEO best practices. Maintain digital measurement and governance requirements, including analytics configurations, tracking tags, UTM standards, and cookie consent management. Partner with internal teams, agencies, and platform owners to improve website performance and user experience. Monitor website and form performance, identify issues or opportunities, and recommend practical improvements. Stay current on digital marketing, privacy, measurement, accessibility, and user experience best practices relevant to the role. Reporting, Analytics, and Insights Develop and maintain dashboards, recurring reports, and performance analyses across campaigns, channels, the website, the marketing funnel, and pipeline. Use Google Analytics 4 and other available data sources to monitor user behavior, traffic quality, conversion performance, and digital trends. Analyze key demand generation metrics, including engagement, lead volume, MQLs, conversion rates, pipeline contribution, and campaign performance. Translate complex data into clear insights, recommendations, and next actions for marketing stakeholders. Support measurement of marketing contribution to growth and help strengthen reporting consistency across teams. Digital Strategy and Optimization Contribute to and manage the social strategy and posting calendar for ELM division. Participate actively in campaign planning and digital strategy discussions, providing a point of view on channels, user journeys, measurement, and execution feasibility. Serve as a trusted resource on digital marketing best practices, marketing technology, analytics, and performance optimization. Proactively identify opportunities to improve processes, reporting, customer engagement, and marketing effectiveness. Research emerging tools, technologies, and practices that may strengthen the team's digital capabilities. Cross‑Functional Collaboration Work closely with Campaign Management, Product Marketing, Content Marketing, Sales, Revenue Operations, Business Development, and other partners. Help ensure marketing programs are aligned to audience needs, business priorities, sales processes, and measurement requirements. Support product launches, industry campaigns, strategic growth initiatives, events, and other high‑priority marketing programs. Qualifications Required 4+ years of experience in digital marketing, demand generation, marketing operations, marketing analytics, or a related field. Hands‑on experience building and executing email, landing page, nurture, or other multi‑channel digital programs. Strong understanding of digital marketing best practices, campaign measurement, and customer journey optimization. Experience using marketing and website performance data to develop insights and recommendations. Ability to investigate issues, solve problems, and improve processes across interconnected platforms and workflows. Strong communication, organization, project management, and stakeholder collaboration skills. Ability to manage multiple priorities and maintain accuracy in a fast‑paced environment. Preferred Bachelor’s degree or higher in a marketing, communications, journalism, advertising, or similar degrees. Hands‑on experience with Marketo and Salesforce. Experience with Google Analytics 4 and digital reporting tools. Experience with website content management systems and landing page or form management. Working knowledge of marketing automation, lead routing, lifecycle management, campaign attribution, and funnel reporting. Familiarity with cookie consent management, web tracking, tag governance, SEO, paid media, or conversion rate optimization. Basic HTML and CSS knowledge for email and landing page troubleshooting. Experience in B2B technology, SaaS, enterprise software, legal technology, or another complex buying environment. #LI-Remote Compensation Compensation: $71,300.00 - $124,500.00 USD This role is eligible for Bonus. Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. Additional Information Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical Dental Vision Plans 401(k) FSA/HSA Commuter Benefits Tuition Assistance Plan Vacation and Sick Time Paid Parental Leave Full details of our benefits are available upon request. If making a difference matters to you, then you matter to us. Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong. Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide. Our customers work in industries that impact the lives of millions of people every single day. Our mission is to empower our professional customers with the AI‑powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. We deliver trusted, AI‑powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert‑validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI‑powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains. We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud‑based, AI‑powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high‑stakes environments where accuracy and trust are essential. With a nearly 190‑year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes. For more information about our solutions and organization, visit or follow us on LinkedIn, Instagram and Facebook. Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume. As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work. We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion. This principle is ingrained in our company values and articulated in our Code of Business Ethics. At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well‑being are important to us. Our well‑being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous. Our global Together we thrive well‑being program reflects our commitment to supporting colleagues across physical, mental, social, and financial well‑being. That commitment has been recognized externally through Ragan’s Top Places to Work for Employee Wellbeing: Large Organization in 2024. More recently, Wolters Kluwer was recognized by Forbes as one of America’s Best Large Employers 2026 and America’s Best Employers for Engineers 2026. In 2025, Wolters Kluwer was also recognized by Forbes as one of America’s Best Employers for Women. To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases. GDPR Wolters Kluwer (“we” or “us”) wants to inform you about the ways we process your personal information. In this Privacy & Cookie Notice we explain what personal information we collect, use and disclose. You'll find details related to GDPR and other data privacy policies on our Careers Privacy and Cookies page. #J-18808-Ljbffr Wolters Kluwer Financial Services