Vice President, Growth

Brief Description position background Do you love opening doors, building relationships, and helping organizations grow? position overview The VP of Membership Growth is responsible for introducing agencies to the value of the 4As and helping grow our membership community across the US. This is a highly visible business development role focused on creating new relationships, building a healthy sales pipeline, and converting prospective agencies into long-term members. You'll spend your time identifying opportunities, engaging senior agency leaders, understanding their business challenges, and demonstrating how the 4As can help them thrive. We're looking for someone who genuinely enjoys meeting new people, opening doors, asking thoughtful questions, and turning conversations into long-term partnerships. You'll work closely with our marketing, member services, and product teams, but your primary focus will be driving new membership growth. Success in this role comes from curiosity, persistence, organization, and the ability to build trust with agency leaders. Business Development Build and manage an active pipeline of prospective member agencies. Conduct outbound outreach through phone, email, LinkedIn, referrals, and industry events. Qualify prospective members and understand their business needs. Schedule discovery meetings and present the value of 4As membership. Consistently achieve monthly and annual membership growth goals. Relationship Building Build trusted relationships with agency leaders across finance, HR, operations, marketing, media, and executive leadership. Represent the 4As at conferences, networking events, webinars, and industry meetings. Partner with internal subject matter experts when specialized knowledge is needed. Sales Process Maintain accurate pipeline and activity reporting in Salesforce. Prepare proposals and membership recommendations. Coordinate onboarding with Member Solutions. Partner with Marketing on campaigns that generate qualified leads. Collaboration Share market feedback with Product and Marketing. Identify opportunities for new member benefits and programs. Support cross-functional initiatives that improve member acquisition. Requirements position requirements 7–10 years of success in business development, membership sales, SaaS, media sales, partnerships, recruiting, or consultative B2B sales. Demonstrated success meeting or exceeding sales goals. Excellent communication and relationship-building skills. Comfortable initiating conversations with senior decision-makers. Highly organized with strong follow-through. Experience managing opportunities in a CRM. Curious, coachable, and eager to learn. Self-motivated with a strong work ethic. Willingness to travel occasionally. Preferred Experience in advertising, marketing, media, technology, or professional associations. Salesforce experience. Summary about the 4As A 501(c )(6) non-profit association Great team with strong mission and energy Summer Fridays Week off between Christmas & New Year Holidays Enviable work/life integration Volunteer Days What We Do Our mission is to empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure they remain relevant, are positioned to compete, and have the resources to thrive and grow. Our promise to our members? We aim to be an indispensable resource that is as accessible as their own agency team. We are dedicated to, and vested in, our members’ success, just as they are dedicated to helping brands create, distribute, and measure effective and insightful advertising and marketing. And we champion the infinite power of creativity and value agencies bring in driving business growth and powerful cultural change. The 4As drives business. With a focus on advocacy, talent, and impact, we provide community, thought leadership, research, guidance and best-in-class training that enable agencies to innovate, evolve and grow. The 4As was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall. We empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure they remain relevant, are positioned to compete, and have the resources to thrive and grow. With a focus on advocacy, talent and creating impact, the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend. The 4As includes the 4As Benefits division, which insures more than 160,000 employees; the government relations team, who advocate for policies to support the industry; and the 4As Foundation, which advocates for and connects rising talent to the marketing industry by fostering a culture of curiosity, creativity and craft to fuel a more equitable future for the industry. The 4As is an equal opportunity employer. We are committed to a work environment that supports, inspires and respects all individuals and in which personnel policies are applied without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship or other protected characteristic. #J-18808-Ljbffr