Head of Marketing

Head of Marketing

Location: San Francisco (in-person, in-office, full-time ONLY)
Compensation: $280K-$480K TC | $150K-$180K base + cash bonus

About Virio

Virio is building the next-generation B2B GTM stack.

Backed by investors and operators from LinkedIn, YouTube, HubSpot, Rippling, and Google, we help the fastest-growing B2B companies go to market through executive-led content that drives revenue. We are now looking for a Head of Marketing to own and scale all revenue-driving growth initiatives across marketing, demand generation, and go-to-market systems.

What You'll Do

• Own the full growth engine - demand gen, content distribution, paid, SEO, events, and partnerships
• Define and instrument the funnel from awareness to closed revenue - and be accountable to the numbers
• Run fast experiments across channels, messaging, and audiences and turn results into repeatable playbooks
• Own the marketing and rev ops tech stack - tooling, attribution, and data infrastructure
• Align closely with Sales Development and AEs to connect inbound and outbound into one cohesive motion
• Build and manage a lean, high-output team of marketers and growth operators

What Makes You a Great Fit

• Deep marketing & sales expertise - You've owned growth at a high-velocity B2B company and have a proven track record of turning strategy into revenue
• Rev ops & systems fluency - Hands-on experience owning marketing and revenue operations infrastructure, including CRM, attribution, and automation tooling
• Multi-channel execution - Proven ability to run and optimize across paid, organic, content, outbound, and event channels simultaneously
• PM-adjacent product thinking - You think in experiments, roadmaps, and iteration loops - building growth like a product
• Analytics-first mindset - Deeply data-driven with the ability to build and interpret funnel models, cohort analyses, and attribution frameworks
• Early-stage comfort - You've scaled growth in a startup environment where you were simultaneously strategist, builder, and executor
• Modern GTM tooling - Fluent in tools like HubSpot, Clay, Apollo, LinkedIn, Notion, and relevant analytics platforms
• B2B SaaS buyer expertise - Deep understanding of founders and GTM leaders as core buying personas

Traits That Thrive at Virio

• High agency & execution bias - Takes action immediately without waiting for direction or perfect information
• Revenue obsession - Focused on pipeline quality, velocity, and downstream revenue impact - not impressions or clicks
• Comfort with ambiguity - Energized by uncertainty and motivated by building from scratch in a fast-moving environment
• Direct, accountable communication - Values clarity, speed, and full ownership in every interaction
• Low ego & relentless follow-through - Takes complete responsibility and executes without excuses

Benefits

• Competitive total compensation aligned to impact and ownership
• Meaningful equity upside as part of the founding team
• Medical, dental, and vision insurance
• 401(k) plan
• All working meals covered
• Relocation support for San Francisco
• Company-wide annual off-site
• Direct access to founders and leadership
• High ownership, high trust, and fast career progression alongside world-class client partners
• In-person culture with deep commitment to excellence

This is a full-time, on-site role based in San Francisco. We do not offer hybrid or remote positions.