Director of Marketing

Job Description

Job Description

Description:

DIRECTOR OF MARKETING – Remote

Full-Time | Remote

POSITION HIGHLIGHTS

• Strategic opportunity to shape product positioning, portfolio strategy, and go-to-market plans

• Opportunity to influence product development, pricing, and sales enablement

• Close partnership with executive leadership and cross-functional teams

• Direct impact on customer awareness, sales growth, and the company’s product portfolio

• Medical, dental, vision & 401(k) benefits

• Unlimited Paid Time Off

ROLE SUMMARY

The Director of Marketing is responsible for maximizing the sales and profit potential of the company’s products and services. This role leads product positioning, portfolio strategy, market development, pricing, and sales enablement. The Director anticipates customer needs, communicates the company’s value proposition, and helps internal, and field teams effectively promote and adopt the company’s offerings.

Working closely with Sales, Operations, Product Development, and other teams, the Director will use market, customer, competitive, financial, and operational insights to guide product strategy and support accurate sales forecasting. This role also supports the field sales organization, informs product lifecycle and pricing strategies, and monitors performance indicators, including average selling price.

KEY RESPONSIBILITIES

Product Portfolio & Market Strategy

• Ensure the company’s portfolio of solutions meets or exceeds revenue and market goals

• Synthesize competitive analysis and market assessments to inform product strategy, prioritize investments, and establish go-to-market plans

• Identify opportunities based on market trends, customer needs, and competitive positioning

• Understand patient needs throughout their journey and clinicians’ needs in treating patients

• Maintain a clear understanding of competitor strategies, positioning, strengths, and weaknesses

• Establish a strategic portfolio roadmap that includes new product concepts, extensions of existing solutions, and potential mergers and acquisitions

• Segment markets, identify target customers, and participate in co-travel to uncover unmet market needs

• Collect and analyze market, financial, and operational performance data to improve existing products and services and identify new business opportunities

• Inform product lifecycle management and pricing strategies across the portfolio using key performance and sales indicators

• Define the commercial structure, set field pricing implementation, and monitor price realization and average selling price

 

Sales Enablement & Market Development

• Support sales realization through the field sales organization

• Maximize customer awareness, sales penetration, and field communications

• Drive sales enablement through education, training, and market development

• Engage key opinion leaders (KOLs) in strategic discussions about market trends, current issues, and new product concepts

• Support Sales with KOL activities

• Work cross-functionally to improve market awareness and the performance of tradeshows and other events

Clinical, Operational & Cross-Functional Partnership

• Ensure appropriate clinical data generation and utilization across the company

• Work with Operations to support accurate forecasting for existing product sales

• Inform and enable Product Development by identifying customer insights and competitor strategies that can guide the product and service development roadmap

• Work effectively with company employees, managers, and departments

• Perform all job functions in alignment with the company’s Mission, Vision, and Goal Statements

Team Leadership & Development

• Embrace and foster the company’s culture across the enterprise, including talent recruiting, development, training, and career pathing

• Ensure team members are fully trained and knowledgeable about products and processes

Requirements:

• Four-year degree in business, economics, healthcare, or an equivalent field

• MBA preferred

• Minimum of five years of experience managing a product portfolio, with a deep understanding of product strategy, portfolio management, and product development

• Medical device and/or DME experience preferred; sales experience is a plus

• Experience building teams and fostering culture

SKILLS & COMPETENCIES

• Proven success developing complex product strategies and plans

• Demonstrated ability to lead business initiatives to successful outcomes

• Leadership and consensus-building skills, including experience working with cross-functional teams

• Ability to manage ambiguity, adapt to change, and make decisions amid uncertainty

• Excellent written, verbal, interpersonal, presentation, and facilitation skills

• Ability to get work done through both formal channels and informal networks

• Strong analytical, organizational, project management, and process management skills

• Good negotiation, problem-solving, planning, and decision-making skills

• Ability to scope projects, set objectives and goals, develop schedules and resource assignments, measure performance, and evaluate results

• Strong initiative and self-motivation

• Ability to manage multiple projects, use resources effectively, and achieve goals

• Excellent follow-through, attention to detail, and time management

• Ability to collaborate with a wide range of people at all levels of the organization

CORE COMPETENCIES

• Business Acumen

• Directing Others

• Change Agent

• Innovation

• Planning

• Communication

• Process Management

• Peer Relationships

SUPERVISORY FUNCTIONS

• This role may have one or more employees reporting to it

OTHER REQUIREMENTS

• Strong leadership and team management skills

• Practical knowledge of computers, software, and products applicable to the industry

• Ability to work a flexible schedule as needed and manage time effectively while working independently with minimal supervision and supervising others

• Ability to work productively in a fast-paced environment with unscheduled interruptions while exercising sound judgment and taking responsibility for decisions and results

PHYSICAL DEMANDS

• Prolonged periods of sitting at a desk and working on a computer

• Regular use of hands and fingers to operate a computer keyboard, mouse, and office equipment

• Ability to see and read information on computer screens and documents

• Ability to occasionally stand, walk, reach with hands and arms, and bend or stoop as needed

ABOUT LYMPHA PRESS

Lympha Press helps people with lymphedema, venous disease, and lipedema improve their quality of life through innovative pneumatic compression therapy systems. We sell durable medical equipment across the United States and work closely with health plans, providers, and facilities to ensure patients have access to the products they need. Our team works on-site at our headquarters in Glen Mills, PA, and across the country to provide exceptional service, operational excellence, and support for patient care and revenue growth.

Our mission is simple: Because Life Can Be Better . Join Lympha Press and help improve patient access and outcomes every day.

APPLY TODAY

If you believe that an organization can create a “Better Life” for their clients, staff, and community while operating at a profit to fulfill the shareholders’ goals. You love building trusting and transparent teams and believe that companies should focus on the process of business repeatedly before looking at the people performing that process. You value Radical Candor and believe it is better to see people as people rather than objects used to accomplish a greater goal.