Integrated Marketing Program Manager - New Product Launches

At Bose Corporation, we believe sound is the most powerful force on earth — and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound. Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation. Job Description Who we are looking for We are seeking an Integrated Marketing Program Manager to support the planning, governance, and execution of integrated marketing programs tied to New Product Launches. This role helps drive the product launch planning and execution rhythm by keeping launch priorities, cross-functional workstreams, marketing deliverables, readiness checkpoints, and executional handoffs organized, aligned, and moving forward. This individual will work as part of a collaborative activation squad, partnering across Integrated Marketing Program Management, Comms Planning, and cross-functional teams to connect strategy to execution through strong coordination, communication, and operational discipline. What you will be responsible for 1 | End-to-End Launch & GTM Execution Build and manage executional program timelines across creative development, production, localization, and channel plans to ensure launch readiness across regions and channels. Coordinate with internal teams to keep milestones, approvals, program and launch activities on track. Drive alignment with leadership and cross-functional stakeholders by establishing shared goals, RACIs, milestones, and dependencies. Identify potential risks, manage escalation paths, and drive resolution to maintain momentum and delivery confidence. Maintain project and planning materials, including program plans, timelines, status and delivery trackers, and deliverables lists. Support forward planning by ensuring work begins with appropriate lead time, resourcing, stakeholder alignment, and readiness planning. 2 | Product Launch Execution & Logistics Drive the operationalization and adoption of launch execution processes, helping ensure key steps, ownership, dependencies, and handoffs are clear and consistently understood. Serve as a cross-functional connector for Marketing across Product, Ecomm, Business Planning, Training, and Customer Support. Lead planning and forecasting for marketing localizations, improving process efficiency, quality, and executional readiness across launch cycles. Manage product sample, seeding, PR, and review-unit ordering workflows for Marketing by partnering with Product, Supply Chain, and Demand Planning. 3 | Campaign and Asset Execution Support the development and delivery of assets across relevant marketing channels. Coordinate creative reviews, routing, feedback consolidation, and approvals. Track asset readiness and facilitate delivery of final deliverables to cross-functional teams. Oversee localization workflows for marketing assets, ensuring they are adapted and delivered to support global execution. 4 | Operational Excellence & Continuous Process Improvement Identify process gaps, bottlenecks, delays to timeline, resource constraints, and cross-functional misalignment early; escalate risks and drive resolution. Identify opportunities to streamline ways of working, reduce ambiguity, improve handoffs, and increase visibility across teams. Support the development and upkeep of templates, process guides, asset trackers, readiness and launch checklists, planning calendars, and program documentation. Lead post-season and post-program process reviews to identify how future planning cycles can improve. What we value 5-7 years in project management, program management, marketing operations, integrated planning, brand marketing, or a related field. Strong ability to build and manage planning calendars, milestone trackers, decision logs, readiness checklists, status updates, and project documentation. Strong working knowledge of project management and collaboration tools, including Smartsheet, to support program planning, resource coordination, milestone tracking, governance, and executive-level status reporting. Strong organizational skills with the ability to manage multiple workstreams. Experience supporting integrated marketing programs, launch planning, or cross-functional marketing operations. At Bose, you're inspired to be and do your best and are rewarded for your unique talents! Our compensation is thoughtfully tailored to your skills, experience, education, and location, and goes beyond base salary. The hiring range for this position in the primary work location of Framingham, Massachusetts is: $107,700-$148,050.The hiring range for other Bose work locations may vary. In addition to competitive base pay we offer rewards including bonus programs, comprehensive health and welfare benefits, a 401(k) plan, plus exclusive perks designed to support your wellbeing, and a generous employee discount where you can immerse yourself in our products and experiences. We are a proudly independent company—driven by purpose, guided by our values, and united by a belief in the power of sound. As the world leader in audio experiences, we’re creating what’s next—pushing boundaries and delivering transformative sound experiences for people everywhere. Join us and make your next career move a mic-drop. Let’s Make Waves. ‎ Bose is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. The EEOC’s “Know Your Rights: Workplace discrimination is illegal” Poster is available here: Bose is committed to providing reasonable accommodations to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to View email address on click.appcast.io. Please include "Application Accommodation Request" in the subject of the email. ‎ Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process. Candidate Privacy Notice Candidate Terms & Conditions Cookie Notice We’re a company built on disruptive innovation—having the courage to challenge the status quo, an unwavering commitment to our customers, and the fundamental belief that anything is possible. We never settle; we have a passion for discovering better ways to help people enjoy the things they love. We need people like you, people with better solutions. If you join us, you’ll find the opportunity to do your best work and the freedom to enjoy it. Here, every employee has the opportunity to build their own success and contribute to ours. It’s an atmosphere of trust, collaboration, high expectations, and great reward.