Marketing Specialist

Overview TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to our clients worldwide. The below job opportunity is for one of our clients who is a global leader in personal care and home fragrance, including top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Job Title: Marketing Specialist Location: Columbus, OH 43230 Duration: 3 Months Job Type: Temporary Assignment Work Type: Hybrid Job Description Marketing Specialist: International Marketing Specialist is an individual contributor responsible for assisting in the content execution process of key marketing campaigns for social media and digital marketing. The Marketing Specialist will support the international social media team with day-to-day work and special projects. This person will actively collaborate with international franchise partners, work closely with the internal Social Media and PR team, as well as key marketing and merchant partners to help develop content and strategies to drive social brand engagement. Roles & Responsibilities (Campaign Execution & Franchise Partner Support) Support team in asset management for social media, influencer, public relations campaigns. Build and maintain accurate and up-to-date campaign content calendar and copy across platforms. Support social media campaigns development and asset creation from concept through execution and analysis phases. Support team with in-house photoshoot management including shot lists, prop planning, and execution. Support team in delivery process including collecting links and document fonts for all creative released to franchise partners. Support localized campaign launches. Coordinate with franchise partners to execute campaigns for social media, influencer and public relations. Research and vet creators and influencers for global campaigns. Support monitoring social media, influencer and PR trends. Maintain franchise partner relationships for daily execution, strategy and targeting within the Facebook / Instagram/ Tik Tok organic campaigns. Responsible for set-up, organization and agenda of weekly vendor meetings Collaborate effectively with cross-functional teams including creative, merchandising and US brand partners to strategize, read and react to drive the business. Qualifications Bachelor's Degree in Marketing, Communications, or related field. 1-3 years of Social Media experience in-house or at an agency, specifically: Interacting with Customers/Fans (Community Management) Managing Social Media accounts for a Brand or client Experience Developing and executing Social Media channel strategies and content In-depth knowledge of Social Media platforms and best practices (Organic) Excellent written and verbal communication skills, and a strong attention to detail. Strong team player and possess a positive, proactive attitude with great interpersonal skills; ability to brief senior leaders, foster relationships with external teams, and be solid support for immediate team members. Ability to think innovatively and creatively and change course as needed to achieve desired results. Ability to multitask and project manage, work both independently and with a team Results oriented, must be willing to take ownership of all assigned responsibilities and adhere to deadlines. Proficient in Mac, Word, Excel and Keynote/PowerPoint, with a working knowledge of Analytics and Monitoring tools, and Adobe Creative Suite. Experience working in beauty, consumer goods, fashion or retail industries preferred. TekWissen Group is an equal opportunity employer supporting workforce diversity. #J-18808-Ljbffr