Marketing Specialist

Position Overview Marketing Specialist – Data-Basics / Jonas Software – Remote, USA. This role supports and executes initiatives that accelerate growth across sales and marketing functions. Reporting to the Director of Marketing, the Specialist works closely with sales leadership, product stakeholders, and executive leadership to own content marketing initiatives, digital campaigns, event support, and the expansion of sales enablement resources. Key Responsibilities Content Marketing and Thought Leadership: Own the execution of blog posts, case studies, whitepapers, customer stories, landing pages, and email campaigns; develop and manage sales enablement collateral including pitch decks, one-pagers, competitive battle cards, and industry briefs; support executive ghostwriting, industry insights, trend commentary; coordinate and promote webinars and user-driven content initiatives. Digital Marketing Execution: Execute and optimize digital campaigns across email, website, and paid channels; manage HubSpot workflows, lists, email automation, and campaign reporting; maintain CRM alignment between HubSpot and Salesforce; assist with SEO initiatives and website content updates; use AI content-generation tools to accelerate production while maintaining brand voice and accuracy. Events and Back‑to‑Base Support: Support industry trade shows, customer events, and partner initiatives; coordinate webinar logistics, promotion, follow‑up, and repurposing of content; develop post‑event nurture campaigns and sales follow‑up materials; assist with customer advocacy initiatives and user‑generated content. Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience. 1 to 3 years of marketing experience, preferably in B2B software or technology. Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop), Microsoft Office Suite, HubSpot marketing automation, Salesforce CRM, AI LLM platforms and AI content‑generation tools. Strong writing, editing, and communication skills. Highly organized with the ability to manage multiple projects simultaneously. Analytical mindset with the ability to interpret campaign performance data. What Success Looks Like Personal Development Goal : Within 12 months, independently plan and execute multi‑channel campaigns, present performance insights to leadership, and proactively identify new growth opportunities. Professional Development Goal : Within 18 months, evolve from tactical execution to strategic contribution by driving measurable increases in marketing‑sourced pipeline, building a robust, standardized sales enablement library, establishing repeatable webinar and thought‑leadership programs that support demand generation. AI‑Driven Goal : Within the first year, integrate AI workflows into content creation, campaign development, and reporting; reduce content production turnaround time by at least 30%; develop documented AI prompting frameworks that improve efficiency while maintaining quality and brand consistency; use AI‑assisted analysis to enhance campaign targeting, segmentation, and performance optimization. Impact of the Role Expand sales enablement resources that directly support revenue growth. Strengthen SAMPRO’s thought‑leadership presence in the marketplace. Increase engagement through webinars, customer content, and digital initiatives. Scale marketing output through effective AI utilization. Business Unit: Data‑Basics, Inc. Scheduled Weekly Hours: 40 • Number of Openings Available: 1 • Worker Type: Regular #J-18808-Ljbffr