Chief Marketing Officer (CMO)

Job Description

Job Description

This is a remote position.

Chief Marketing Officer (CMO)

Position Summary

We are looking for an inspiring, people-focused Chief Marketing Officer (CMO) to lead the next chapter of our firm's marketing strategy and operations to drive sustainable growth and strengthen the firm's market position. Reporting directly to the CEO, the CMO will be a strategic and collaborative leader responsible for developing go-to-market strategy and executing integrated marketing initiatives that enhance brand awareness, generate qualified business opportunities, support client and talent acquisition, and improve the overall client experience.

The Director of Sales will report to the CMO and will lead day-to-day sales execution, pipeline discipline, sales coaching, and pursuit management; the CMO will set the firm’s growth strategy, establish performance expectations, and hold the integrated marketing and sales organization accountable for results.

This is a high-impact, firmwide role for a strategic leader who can align marketing investments with the firm's strategic priorities and can blend visionary growth strategy with hands-on execution. All while thriving in a collaborative, value-driven environment where culture and people come first.

*Work where you do your best work. Remote/Hybrid option available for this position.  With one living outside of Rochester, NY, we would request travel to our Rochester, NY office 1x/every quarter.

Strategic Marketing Leadership

·         Develop and execute an annual marketing strategy aligned with the firm's strategic plan and growth goals.

·         Strengthen the firm's position as a leading accounting and advisory firm through differentiated branding and thought leadership.

·         Partner with firm leadership to identify new markets, industry niches, and service line growth opportunities.

·         Set marketing budgets, priorities, KPIs, and resource plans.

·         Report regularly to executive leadership on marketing performance, business development, and ROI.

Enterprise Growth Strategy and Revenue Leadership

·         Own the firmwide growth strategy, translating objectives into priorities for organic growth, client expansion, cross-selling, acquisition, market development, partnerships, and service innovation.

·         Partner with the CEO, executive team, and practice leaders to set revenue goals, target markets, ideal client profiles, value propositions, pricing, and go-to-market plans.

·         Balance near-term conversion with long-term brand equity, client trust, market relevance, and profitability.

·         Prioritize growth opportunities using market intelligence, client insights, competitive analysis, pipeline data, and financial performance.

·         Lead cross-functional initiatives such as market entry, new offerings, acquisition integration, referrals, and strategic alliances.

·         Establish a firmwide growth cadence with shared goals, dashboards, forecasts, and accountability across marketing, sales, and practice leadership.

Brand Strategy and Market Positioning

·         Steward the firm's brand identity and consistency across offices, service lines, and channels.

·         Lead brand strategy, messaging, visual identity, employer branding, and market positioning.

·         Oversee public relations, media opportunities, awards, rankings, and recognition programs.

·         Elevate thought leadership through articles, webinars, podcasts, speaking engagements, and industry publications.

·         Ensure marketing materials clearly convey the firm's value proposition and culture.

·         Develop integrated campaigns supporting service lines, industries, recruiting, and client growth.

·         Oversee content strategy across blogs, newsletters, email, webinars, video, and social media.

·         Create targeted campaigns that generate qualified leads and deepen client relationships.

·         Use analytics to measure and optimize campaign performance.

Website, SEO, and Digital Presence

·         Own the website strategy and user experience to support brand awareness, recruiting, and lead generation.

·         Work with vendors to improve SEO, organic traffic, and online visibility.

·         Oversee website content, landing pages, conversion optimization, accessibility, and enhancements.

·         Manage the firm's presence across search, directories, social media, review sites, and digital advertising.

·         Use website and engagement analytics to identify improvements.

·         Stay current on digital marketing trends, AI technologies, and best practices.

Marketing Operations, and Technology

·         Lead scalable, efficient, measurable marketing operations aligned with business goals.

·         Own the administration, optimization, and roadmap for HubSpot CRM and related marketing technologies.

·         Improve workflows, automation, lead nurturing, segmentation, and campaign execution.

·         Establish governance for CRM data quality, contact management, and database administration.

·         Build automated programs supporting client engagement, recruiting, events, and referrals.

·         Evaluate and implement marketing technologies, AI solutions, and automation tools.

·         Partner with IT and vendors on integrations, data security, and system enhancements.

Sales Enablement

·         Lead and develop the Director of Sales, setting clear goals, authority, expectations, and performance measures.

·         Ensure the Director of Sales owns daily sales management, training, pipeline reviews, prospecting, follow-up, proposals, opportunity progression, and reporting.

·         Align marketing and sales on definitions, audiences, account priorities, lead handoffs, follow-up standards, and revenue outcomes.

·         Build a repeatable approach to cross-selling and new-client acquisition in priority markets.

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