Social Media Manager

Social Media Manager

This role is Hybrid, coming into our office in Encino, CA 3x week

At Zevia, we're creating a world of better-for-you flavor—better for people and the planet. Our team is made up of courageous challengers and tenacious builders who are passionate about our mission. We're solutions-oriented, always improving, and we operate with a healthy thirst for risk. We believe in staying true to our convictions while continuously learning and evolving.

At our core, we are people-centric. We care deeply, lead with empathy, and operate as one team—no egos, just a shared purpose. We strive to reflect the diversity of our consumer base within our organization and foster a culture of empathy and humility.

Together, we aim to impact global health, provide affordable better-for-you products, and protect the planet by reducing plastic.

We're fighting the good fight to change the beverage industry for the better — and we're just getting started.

The Manager, Social Media leads social content that turns Zevia from a beverage people drink into a brand people talk about. This role leads our social strategy and a team of creators to build content, conversations, and cultural relevance that help more people discover and connect with the brand.

As a challenger brand, we believe the best ideas don't come from playing it safe or sticking to the status quo. We're looking for someone who understands how culture moves, knows what great social looks like, and can translate insights into work that earns attention and drives results. This person understands what audiences care about, what makes people stop scrolling, and how to create more of what works. They will excel at translating the business needs and brand ethos into a winning social presence across content and our community engagement strategy across social. Importantly, they will be an excellent people leader.

At Zevia, you'll help shape the future of a brand that likes to zig when others zag. You'll have the opportunity to work on celebrity partnerships (including our 2-year partnership with Cardi B), launch innovative products, ride cultural moments, experiment with new platforms and formats, and create social-first ideas that punch above their weight. If you're excited by big swings, making content you'll actually share with your friends, building a brand people want to be part of, and working collaboratively with a marketing team made up of stars and good humans, we'd love to meet you.

Develop and execute Zevia's social media strategy across key platforms, with a primary focus on TikTok and Instagram, to drive brand awareness, engagement, community growth, and business impact.

Lead and develop a team of creators responsible for content creation, publishing, and community management, fostering a culture of creativity, experimentation, and continuous improvement.

Define and evolve Zevia's social voice in branded content and engaging across social, audience strategy, and "reason to follow," ensuring content is culturally relevant, platform-native, and authentically reflects the brand.

Identify consumer, creator, and cultural trends and translate them into social-first content, campaigns, and engagement opportunities that help Zevia stand out in culture.

Lead the development, review, and optimization of social content, providing strategic and creative direction across concepts, copy, design, production, and publishing.

Manage relationships with external partners, including creators and production partners, to deliver best-in-class social programs and content.

Establish social media best practices and ways of working while partnering cross-functionally with Brand, Creative, Sales, Insights, and eCommerce teams to ensure alignment and maximize impact.

Measure, analyze, and report on social performance, translating data and insights into recommendations that improve content effectiveness, community growth, and business results.

Evaluate emerging platforms, technologies, and social tools to identify opportunities for innovation and competitive advantage.

Manage the annual social media budget and related investments to ensure resources are aligned with business priorities and performance goals.

Perform other duties as assigned.

5+ years of social media experience, including hands-on content creation and editing for brands; CPG experience preferred.

Experience leading people and/or managing creators, agencies, freelancers, and cross-functional partners.

Deep understanding of social platforms, culture, and community-building across channels including TikTok, Instagram, YouTube, Threads, X, Facebook, and LinkedIn.

Passionate about social storytelling and energized by the opportunity to help build a growing challenger brand.

Strong creative instincts with a willingness to experiment, take smart risks, and develop original content and repeatable formats that drive engagement.

Excellent social copywriting skills and a strong understanding of what resonates with modern audiences.

Proven ability to identify trends and cultural moments, while maintaining a distinctive brand voice and point of view.

Comfortable using analytics, testing, and performance insights to optimize content and inform strategy.

Working knowledge of paid media and how organic and paid social work together.

Highly collaborative relationship-builder who communicates effectively across all levels of an organization and works successfully with diverse internal and external stakeholders.

Naturally curious about the evolving social landscape and constantly exploring new platforms, formats, and storytelling approaches

This position has direct supervisory responsibility.

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, and photocopiers, filing cabinets, and fax machines.

The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Some flexibility in hours is allowed, but the employee must be available during the "core" work hours. On rare occasion, evening and weekend work may be required as job duties demand.

This position may require up to 30% travel, as required.

Must be eligible to work in the U.S.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

A collaborative environment, where everyone contributes and delivers

A place where you can grow, develop and learn

Competitive compensation that includes a base salary, discretionary bonus and stock options. See below for range.

$120,000 - $130,000 USD

A comprehensive benefits package which includes:

An array of medical plans

Dental

Vision

Group Life Insurance

Short-term disability + Long-term disability

Flexible Spending Accounts: Medical, Dependent and Limited Use

Health Savings Account

Accident Insurance

Critical Illness Insurance

Hospital Indemnity Insurance

Legal Insurance

Travel Assistance

Employee Assistance Program

Pet Insurance

401k Plan (Traditional and Roth)

Vacation, Personal/Sick Days, and Holidays

Professional development contributions

And of course, all the Zevia you can drink!

We are committed to providing equal employment opportunities for all qualified job candidates and employees. To that end, Zevia maintains a workplace free of discrimination and harassment on the basis of an individual's race (including traits historically associated with race, such as hair texture and protective hairstyles such as braids, locks, and twists), color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical condition), gender (including gender identity, gender expression, change of sex, and transgender status), sexual orientation, sexual and reproductive health decisions, height, weight, age, any physical or mental disability (including gender dysphoria or similar gender-related conditions), medical condition, national origin, ancestry, marital status (including registered domestic partnership, civil union, or any other partnership status), familial status, caregiver status, military or veteran status (including unfavorable discharge from military status), genetic information, genetic testing, predisposing genetic characteristics, caregiver status, order of protection status, work authorization status, citizenship status, immigration status, conviction record or history, arrest record, pre-employment marijuana testing, credit history, salary history, Civil Air Patrol status, status as a victim of domestic violence, assault, or stalking, or any other characteristic protected by applicable local, state, or federal law