Marketing Specialist

Marketing Specialist

The Marketing Specialist serves as a key contributor to the marketing team, developing and executing content that supports organizational priorities, engages target audiences, and strengthens COPC's brand. This role partners with physicians, subject matter experts, practice leaders, and internal stakeholders to develop content that informs, engages, and inspires patients, prospective patients, providers, and employees.

This position owns the day-to-day management of COPC's enterprise social media channels and leads the development of key patient-facing content initiatives, including COPC's blog and patient newsletter. The role also supports broader marketing campaigns and organizational priorities through the creation of content and marketing assets across a variety of channels.

Essential Functions and Responsibilities:

• Develop and execute content that supports organizational priorities, marketing campaigns, patient engagement initiatives, and recruitment efforts.

• Translate healthcare concepts and clinical information into clear, engaging, consumer-friendly language that aligns with COPC's brand voice and communication standards.

• Collaborate with physicians, subject matter experts, practice leaders, and internal stakeholders to identify and develop content opportunities that support organizational priorities and audience needs.

• Develop and execute editorial calendars and content plans that align with marketing objectives and organizational priorities.

• Support integrated marketing campaigns by developing content and marketing assets that align with campaign objectives and audience needs.

• Ensure all content is accurate, current, compliant, and aligned with established brand and editorial guidelines.

• Maintain a consistent and compelling brand voice across all content and communication channels.

• Own content planning, creation, publishing, community engagement, and performance reporting for COPC's enterprise social media channels.

• Develop and execute social media content that increases awareness, engagement, and visibility of COPC providers, services, locations, and organizational initiatives.

• Create and coordinate engaging multimedia content, including photos, short-form videos, and Reels, to support social media and content marketing initiatives.

• Monitor social media trends, emerging platforms, audience insights and performance metrics to identify opportunities for content optimization, and audience growth.

• Provide support, consultation, and best-practice guidance for practice-level social media accounts while helping maintain brand consistency across locations.

• Collaborate with internal stakeholders to identify stories, campaigns, and content opportunities that can be amplified through social media.

• Lead the development and production of COPC's quarterly patient newsletter, including content planning, writing, editing, stakeholder coordination, and distribution support.

• Lead the creation, maintenance, and optimization of blog content to support audience engagement, content quality, and search engine optimization (SEO) objectives.

• Execute marketing strategies which support recruitment and retention efforts.

• Provide writing, editing, and content support for broader marketing and communications initiatives as assigned.

• Maintain organized content archives, editorial calendars, brand assets, and project documentation.

Qualifications:

Education, Licensures, Certifications & Experience:

• Required: Bachelor's degree in Marketing, Communications, Journalism, Public Relations, English, or a related field

• Required: 3+ years of professional experience in marketing, communications, content marketing, social media, public relations, or a related field

• Preferred: Experience in healthcare marketing, healthcare communications, or other highly regulated industries

Knowledge, Skills & Abilities:

• Exceptional writing, editing, proofreading, and storytelling skills with the ability to adapt content for diverse audiences and communication channels.

• Strong interviewing and relationship-building skills, with the ability to gather information from physicians, leaders, and subject matter experts and translate it into compelling content.

• Strong understanding of social media strategy, content marketing, audience engagement, and digital communication best practices.

• Comfortable capturing and editing basic photo and video content for social media platforms using smartphones and user-friendly editing tools.

• Understanding of SEO principles, content optimization, and digital content strategy.

• Experience using content management systems, social media management platforms, email marketing tools, and analytics platforms.

• Strong organizational and project management skills with the ability to manage multiple projects, deadlines, and priorities simultaneously.

• Ability to think strategically while maintaining strong attention to detail and execution quality.

• Excellent interpersonal, verbal, and written communication skills with the ability to collaborate effectively across all levels of the organization.

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