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Senior Category Sales Representative

$72.9k - $153.7k

C.H. Robinson

Senior Category Sales Representative

C.H. Robinson is seeking a Senior Category Sales Representative to drive strategic growth within our avocado category. As a key contributor to our Robinson Fresh division, you will directly impact revenue by expanding our customer base and elevating the quality of accounts we serve. In this sales-focused role, you will manage and grow a book of business, build relationships with retailers and wholesalers, and leverage your industry expertise to identify and pursue new opportunities. You will collaborate cross-functionally with supply chain and commercial teams to align supply with customer demand and deliver exceptional service. Apply today and take the lead in shaping the future of our avocado category through high-impact sales execution and strategic customer engagement.

At C.H. Robinson, we're firm believers in the power of in-person collaboration to fuel innovation and propel success. In this role, you will engage with peers on-site four days a week, igniting creativity and driving impactful results. With the flexibility for remote work one day a week, this role strikes the perfect balance between teamwork and autonomy.

Responsibilities

  • Own and grow avocado sales across North America, focusing on retail and wholesale customers.
  • Maintain and expand an existing book of business while identifying and pursuing new strategic accounts.
  • Leverage category expertise and market insights to proactively identify opportunities, call markets, and close deals.
  • Develop and execute pricing strategies, promotional plans, and customer engagement tactics.
  • Build and maintain strong relationships with key decision-makers to drive long-term customer growth.
  • Collaborate with internal commercial teams, account managers, and supply-side partners to align on customer strategy.
  • Communicate regularly with suppliers to understand quality, yields, pricing, and production trends.
  • Manage and strengthen grower relationships to ensure consistent supply and performance.
  • Build new grower/supplier partnerships to support long-term category growth.
  • Align supply with customer demand and communicate packing instructions to suppliers.
  • Navigate internal structures and cross-functional dynamics to advocate for customer needs and close business.
  • Maintain a deep understanding of the customer base, including key players, goals, and how to position products effectively.
  • Other duties or responsibilities as assigned according to the team and/or country-specific requirements.

Required Qualifications

  • High School Diploma or GED
  • Minimum 4 years of fresh produce experience in category (Avocados, Tropical, or Similar)
  • Proven experience in sales, account management, or business development within the produce industry
  • Ability to travel up to 10% (domestically and internationally)

Preferred Qualifications

  • Bachelor's Degree from an accredited college or university
  • Recognized as a category expert
  • Proficient or fluent in Spanish
  • Ability to work both independently and in a team environment
  • Strong team player who thrives in a collaborative environment
  • Excellent relationship-building skills with customers, growers, and internal teams
  • Strong written and verbal communication skills
  • Skilled negotiator with growers and customers
  • Great attitude, with a desire to contribute, learn, and grow professionally
  • Strong analytical and problem-solving skills; ability to make data-driven decisions
  • Ability to work under pressure and in a fast-paced environment, sometimes out of normal business hours
  • Attention to detail with high standards for work; a customer service mindset
  • Values a diverse and inclusive work environment

The posted range reflects a typical starting range for this role. We may consider higher compensation based on experience and qualifications.

We will review applications for this role on an ongoing basis and encourage all interested candidates to apply at their earliest convenience.

Compensation Range

$72,900.00 - $153,700.00

The base pay range displayed on each job posting reflects the minimum and maximum base pay for the position across all U.S. locations. Your individual base pay within this range is determined by work location, which takes into account geographic cost of labor, and additional factors, including job-related skills, experience, and relevant education or training. Compensation details listed in this posting reflect the base pay only and do not include additional variable compensation.

Questioning if you meet the mark? Studies have shown that some individuals may be less likely to apply unless they match the job description exactly. Here at C.H. Robinson, we're building an inclusive workplace where all employees feel they belong. If this position excites you, we welcome you to apply whether you check all the preferred qualifications or just a few. You may just be our next great fit!

Equal Opportunity

C.H. Robinson is proud to be an Equal Opportunity Employer. We are committed to a workplace and performance culture that reflects the strengths of our worldwide marketplace. We value unique experiences and diverse backgrounds of our people within our company, our business relationships, and our communities. We're committed to providing an inclusive environment, free from harassment and discrimination, where all employees feel welcomed, valued and respected.

EOEDisabledVeteran

Benefits

Your Health, Wealth and Self

Your total wellbeing is the foundation of our business, and our benefits support your financial, family and personal goals. We provide the top-tier benefits that matter to you most, including:

  • Three medical plans which include
    • Prescription drug coverage
    • Enhanced Fertility benefits
  • Flexible Spending Accounts
  • Health Savings Account (including employer contribution)
  • Dental and Vision
  • Basic and Supplemental Life Insurance
  • Short-Term and Long-Term Disability
  • Paid observed holidays
  • 2 paid floating holidays for U.S. hourly employees
  • Flexible Time Off (FTO) offered to U.S. salaried employees no accruals and no caps. Paid Time Off (PTO) offered to all other employees in the U.S. and Canada
  • Paid parental leave
  • Paid time off to volunteer in your community
  • Charitable Giving Match Program
  • 401(k) with 6% company matching
  • Employee Stock Purchase Plan
  • Plus a broad range of career development, networking, and team-building opportunities

Learn more about our benefit offerings on our BENEFITS & WELLBEING page

CH Robinson
Vacancy posted 1 day ago
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