Head of Performance Marketing

Head Of Performance Marketing

SBC Performance drives scalable growth for brands ready to expand globally. Working across eCommerce, health & wellness, education, and entertainment, our team helps brands acquire customers faster and scale across 26+ global markets. We combine data-driven paid media, performance creative, and advanced analytics to turn marketing into a predictable revenue engine.

Trusted by 200+ companies, managing $150M+ in ad spend.

Scale faster. Grow smarter.

We're looking for a Head Of Performance Marketing to build our performance function as a system, not a set of campaigns: operating model, metrics, standards, team. Own the direction end to end - strategy, people, budgets, results and scale it across sources and funnels without losing control.

What You'll Own

• Performance function - all processes, specialists, and traffic sources
• Traffic strategy - spend split across Meta, TikTok, Google; resilience if one platform gets restricted
• Funnel portfolio - web2web, web2app, app, each with clear economics and a scaling path
• Operating model - a team structure that scales without adding manual oversight
• Metrics & reporting - one real-time picture of results for leadership
• Unit economics - spend growth that turns into margin, not just volume
• People - senior specialists who can run major clients solo, with successors ready
• Partnerships & automation - a platform edge, not just reacting to changes
• Risk & compliance - bans, rejections, and policy issues kept under control
• Cross-functional alignment - Sales, Account Management, Compliance, Creative working without ad-hoc fixes

What We're Looking For

Must have:

• 6+ years in performance marketing, including 2+ years managing a team of performance specialists
• Hands-on media buying experience on Meta, TikTok, and Google - as a practitioner, not only as a manager
• Experience managing multi-million-dollar annual budgets and accountability for their efficiency
• Solid experience with web2web and web2app funnels - understanding the creative → funnel → conversion → economics chain
• Strong command of unit economics, attribution, and CPA / ROAS / CAC / LTV metrics
• Track record of building processes, standards, and teams - from scratch or through a scaling phase
• Experience navigating platform policies and account risk (rejections, bans, compliance)
• English proficient enough to communicate with platform representatives and partners

Nice to have:

• Experience with app traffic: mobile app installs, in-app events, post-install optimization
• Product/growth-side experience - understanding of monetization, retention, and LTV mechanics
• Direct partnerships with platform reps (Meta / TikTok / Google) and access to partner programs
• Agency experience - managing a client portfolio and external stakeholders
• Experience automating media buying via API or internal tools

Tools & Platforms

Meta Ads Manager, TikTok Ads Manager, Google Ads (+ API), attribution/tracking platforms, BI / Looker, Google Sheets

What We Offer

• Hybrid job in Prague/Warsaw or remote from Ukraine
• Competitive compensation
• Flexible working hours: we start our operation day between 9:00 - 11:00 CET
• All necessary equipment
• Paid vacation and sick leaves
• Educational support: reimbursement of certification, training, and a knowledge-sharing atmosphere
• Company events and multiple internal activities
• Open feedback and transparent direct communication