Home Health Community Liaison - Marketing Manager

Job Description

Job Description

Join us at EDENCARE HOME HEALTH AGENCY as a Marketing Manager, where you'll play a vital role in shaping our healthcare services' narrative and expanding our reach.

You'll craft compelling marketing strategies that highlight our commitment to personalized home healthcare, connecting with more families who can benefit from our compassionate care. Your work will directly support our mission to enhance the well-being of our patients, fostering independence and ensuring they receive care tailored to their specific needs.

This position offers a competitive base compensation structure supplemented by performance-based incentives. You'll be eligible for commission tied to successful referral development, patient admissions, and growth within assigned territories. Discretionary bonuses may be awarded based on achievement of monthly and quarterly targets, quality of referral relationships, and overall contribution to agency growth.

Be part of our dedicated team, working in a supportive and family-friendly environment that values innovation and employee development. Flexible work hours help promote work-life balance, and our collaborative culture encourages career growth while valuing your contributions. Let's work together to make a meaningful impact in the healthcare industry.

$32 - $35 hourly

• Build and maintain relationships with physicians, hospitals, SNFs, and referral sources
• Generate patient referrals and grow agency census
• Conduct regular in-person and virtual outreach within the assigned territory
• Educate partners on services, specialties, and admission criteria
• Coordinate with intake and clinical teams to convert referrals into admissions
• Ensure timely collection of required documentation (orders, insurance, F2F)
• Track referrals, marketing activity, and performance metrics
• Analyze market trends and identify new business opportunities
• Represent the agency at meetings, events, and community outreach
• Distribute and present marketing materials professionally
• Support payer relationships and contracting efforts
• Ensure compliance with Medicare, HIPAA, and marketing regulations
• Manage territory with structured weekly visit plans
• Collaborate with clinical staff to align services with referral needs
• Meet or exceed monthly referral and admission targets

• Experience in healthcare marketing or a related field, with a focus on building and maintaining professional relationships
• Proven track record of generating patient referrals and increasing agency census through strategic outreach
• Ability to conduct effective in-person and virtual outreach within the Contracosta area
• Strong communication skills to educate partners on our services, specialties, and admission criteria
• Experience coordinating with intake and clinical teams to ensure seamless conversion of referrals into admissions
• Proficiency in tracking referrals, marketing activities, and performance metrics to drive results
• Analytical skills to identify market trends and new business opportunities, enhancing agency growth potential

At EDENCARE HOME HEALTH AGENCY, we are committed to providing high-quality, compassionate, and personalized healthcare in the comfort of our patients' homes. Our mission has been to enhance the health and well-being of the communities we serve, promoting independence among our patients and ensuring they receive the best possible care tailored to their specific needs.

Our team includes registered nurses, physical and occupational therapists, speech therapists, medical social workers, home health aides, and dietitians.

The work hours are flexible, which provides a better work-life balance. We have created a culture of a supportive environment and a family-friendly workplace where you'll fit in.

We look forward to working with you!