Retention and Lifecycle Marketing Manager (Remote)

Overview ezCater is the #1 food tech platform for workplaces in the US. The company makes it easy for any organization to manage its food needs and order from over 125,000 restaurants nationwide. For workplaces, ezCater provides flexible and scalable solutions for everything from employee meal programs to one-off meetings, all backed by beyond helpful 24/7 service and business-grade reliability. For restaurant partners, ezCater helps grow their business by bringing them new high-value customers and large orders. What Youll Do Develop and execute strategic campaigns to increase marketplace customer retention and grow bookings through email, SMS, push notifications, and on-site messaging. Design and continuously optimize customer onboarding flows that accelerate adoption for new customers. Identify new activation milestones and build campaigns that reliably move users to them. Maintain and optimize a comprehensive calendar of seasonal campaigns and promotions across the ezCater marketplace, aimed at driving incremental orders. Analyze and translate data from various sources (eg. reporting dashboards, customer insights) into actionable insights, recommendations and strategic plans to enhance customer touchpoints, drive engagement, and improve conversion rates. Identify areas for optimization and implement strategies to improve campaign effectiveness. Use promotions effectively and cost-efficiently to change customer behavior. Partner with the growth acquisition team to increase retention effectively and efficiently using paid media. Utilize segmentation techniques to customize communications and marketing campaigns. What You Have 5-8+ years of marketing experience, with a background in customer adoption, engagement, and retention. B2B2C/B2C e-commerce or marketplace experience is strongly preferred. Proven experience generating measurable business outcomes via lifecycle marketing. Experience driving customer lifecycle marketing strategies and executing creative, high-performing multi-channel campaigns. Experience with new customer onboarding programs and optimizations. Deep expertise in leveraging data from various sources to optimize tactics, drive incremental business results, and enhance customer experiences. Strong analytical skills with the ability to interpret complex data and make data-driven decisions. Highly skilled at strategic thinking, planning and execution. Strong communication skills; able to effectively collaborate across teams and influence colleagues. Action-oriented with a “get it done” mentality: relentless attention to detail coupled with a commitment to deliver high-quality work on a deadline and always think two steps ahead. An affection for “just figuring things out” and inventing any ideas or approaches that help us accomplish our objectives. Familiarity with marketing automation, lifecycle marketing tools, and campaign management platforms. Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable. Compensation The national total target cash compensation range for this position, including base salary and bonus target, is $98,000–$132,000 annually. Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise and region and may vary from the amount above. This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance). ezCater does not sponsor applicants for work visas or legal permanent residence. What You’ll Get from Us You’ll get a terrifically compelling experience in an innovative, high performing environment. You’ll get to work with engaged and passionate colleagues on challenging and impactful projects. You will have opportunities to grow in your career, and work in a place that values work/life harmony. Oh, and you’ll get all this: market-competitive salary, stock options, 12 paid holidays, flexible PTO, 401K with ezCater match, health/dental/FSA, long-term disability insurance, mental health and family planning resources, remote-hybrid work from our Boston office or your home, a tremendous amount of responsibility and autonomy, wonderful coworkers, and an employee meal program when you’re in our office, plus other benefits. ezCater is an equal opportunity employer. We embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. At the same time, we do not employ jerks. Following a conditional offer of employment, ezCater may require a background check. For information on how ezCater collects and uses job applicants\' personal information, please visit our Job Applicant Privacy Policy.

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